Peter Levin Joins the Board of Directors of Sulake Corporation, the Company Behind the World's Largest Teen Virtual World Habbo

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Entertainment and sports industries veteran, Peter Levin, adds deep media knowledge to Sulake's top management.

With Peter's deep industry knowledge and insight we believe we can continue to produce cutting-edge entertainment products and services that will enhance the Habbo subculture to an even greater degree.

Sulake Corporation, the company behind Habbo, one of the world's largest virtual worlds for teens, has appointed Peter Levin to join its Board of Directors. Peter has been selected to build on Sulake's business development, marketing and entertainment expertise. He started in his new role on August 22, 2007.

Currently Peter serves as president and co-founder of Bellrock Media, producer and distributor of online and mobile content in the United States and in Japan. He is a veteran of the entertainment and sports industries, and worked for many years in the Corporate Advisory Group of CAA with a client list that included Matsushita Electric Industry Company, Sony, Nike, The Coca-Cola Company and Credit Lyonnais. In 1996, Levin joined The Walt Disney Company in the Corporate and Strategic Planning Groups and later joined Disney Online as a senior producer. Leaving Disney in 1998, Levin became managing director of investment and consulting vehicle, Lynx Technologies. Lynx's investments included Applied Semantics (sold to Google 4/03), Gamespy Industries (sold to IGN 12/03), Ask.com (sold to IAC 3/05) and Atom Entertainment (sold to Viacom 8/06).

"We are delighted to announce Peter's appointment to Sulake's Board of Directors. As an online entertainment and media company, Sulake has focused on engaging teenagers and online marketers in all parts of the world," said Jussi Nurmio, chairman of the Sulake Board. "With Peter's deep industry knowledge and insight we believe we can continue to produce cutting-edge entertainment products and services that will enhance the Habbo subculture to an even greater degree."

"In the era of web 2.0, teenagers are an acutely influential group who rapidly share ideas and information across borders and constantly drive new trends," said Peter Levin, member of the Sulake Board. "The delivery of such an attractive and elusive demographic to entertainment, sport and marketing partners in a contextual package is a unique proposition. I am excited to have joined an organization which, in addition to entertaining teens, empowers them with the tools to entertain themselves."

Peter Levin currently serves on the Board of Directors of Double Fusion, Power Challenge and the Arena Football League. He also serves on the steering committee of The East/West Sports Council. Levin is the founder and co-owner of the 2006 World Champion Chicago Rush of the Arena Football League and is the managing partner of Palisades Baseball, which owns and operates two Minor League Baseball franchises.

For more information, please contact:
Juhani Lassila
Communications Director
Sulake Corporation

Erik Fairleigh
Edelman Public Relations
323-202-1026

Susan Mills
Edelman Public Relations
323-202-1050

Download image of Peter Levin: http://www.sulake.com//gallery/people/Peter_Levin_high_res.JPG

Habbo / Sulake press images: http://www.sulake.com/press/image_bank

About Sulake:
Sulake is an online entertainment company focused on virtual worlds and social networking. Sulake's main product is Habbo, one of the world's fastest growing virtual worlds and online communities for teenagers. There are localized Habbo communities in 32 countries on five continents. To date over 78 million Habbo characters have been created and 7 million unique users worldwide visit Habbo each month (source: Nielsen Netratings). Habbo brand is being extended to include mobile games and content as well as real-life products.

Sulake was established in 2000 and it has almost doubled its annual revenues each year. The main shareholders in Sulake include Taivas Group, Elisa Group, 3i Group plc, and Benchmark Capital followed by Movida Group (in Japan), the company's founders Sampo Karjalainen and Aapo Kyrölä, Sulake's CEO Timo Soininen and other personnel.

Sulake has offices in 19 countries. Headquarters is situated in Helsinki, Finland. Currently the company has more than 300 employees worldwide.
http://www.sulake.com

About Habbo:
Habbo is a richly colorful, multi-dimensional online community and virtual world for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 32 countries on five continents. To date, over 78 million Habbo characters have been created and 7 million unique users worldwide visit Habbo each month (source: Nielsen Netratings).
http://www.habbo.com

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Erik Fairleigh
Habbo
323-202-1026
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