HispanicSMB.com Joins Admixture to Deliver the Hispanic Small Business Market

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Leading online community for Hispanic small businesses to join growing multicultural ad network.

HispanicSMB.com, the premier online community for Hispanic small businesses in the United States, announced today that it has reached an agreement with Admixture Inc. to join Admixture's growing multicultural online ad network. Under the new partnership, HispanicSMB.com will now make its audience available to Admixture's growing list of marquee advertisers targeting Hispanic business owners, entrepreneurs and managers.

The new partnership will allow HispanicSMB.com to more effectively connect with potential advertisers, while optimizing its inventory across the entire portal. For Admixture, HispanicSMB.com represents an important addition to its network of properties targeting hard to reach sub-segments of the Hispanic market. More specifically, HispanicSMB.com will now be available to Admixture advertisers interested in reaching the highly desirable, but elusive Hispanic small business owner.

In addition to an extensive collection of how-to-guides, daily Hispanic business news, a Hispanic business directory and other free resources, HispanicSMB.com is also home for the blog of site publisher and online marketing expert Juan Silvera. These features, plus a Hispanic business calendar, world video news from Reuters and reference documents in both English and Spanish, make the site the most complete online offering for Hispanic business owners today.

Financial details of the agreement were not disclosed by the companies, however, they did disclose that the relationship was not exclusive. Moving forward, both companies will continue to expand their offerings to advertisers in terms of formats and campaign dynamics.

About HispanicSMB.com
HispanicSMB.com is the premier online community for the two million Hispanic owned small and medium sized businesses in the United States. The site provides a unique space and comprehensive free online resources for the rapidly growing Latino business community, while allowing them to interact with each other and potential partners. HispanicSMB.com is owned and operated by Intventures, Inc., a Charlotte based new media online publisher in the U.S. Hispanic market. Additional information is available from http://www.hispanicsmb.com.

About Admixture
Admixture Inc., a multicultural website representation company and ad network headquartered in Washington, DC, represents high quality websites focused on multicultural demographics in the Hispanic, African-American, and Gay & Lesbian markets. Admixture's Hispanic channel is the premier network of sites focused exclusively on the U.S. Hispanic market. The channels in the Admixture network enable advertisers to combine deep reach in the demographic targets they are trying to reach with high quality online ad inventory that brands are looking for. For more information about Admixture and our quality network of website partners, call 888-760-4954 or visit our website at http://www.admixturenetwork.com.


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Angela Gonzalez
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