Ethnic MVNO Propositions, Delivered Faster, More Profitably by Piran Partners' Ethnic MVNO+

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New immigrants to a country are much sought after new consumers for mobile operators. A growing number of mobile operators feel their brand does not extend to these ethnic communities and have decided to support highly focused Mobile Virtual Network Operators (MVNO) who successfully target these communities. Piran Partners, the leading consultancy to this sector, announces a family of tools to assist both mobile operator and MVNO.

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New immigrants to a country are new consumers, with higher than average disposable income and a need to keep in touch with family back home. They represent a genuine source of new, high quality mobile phone customers, much needed in a market so characterised by churn.

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Piran Partners LLP, a leading provider of professional services to the mobile telecommunications industry, today announced "Ethnic MVNO" the proposition development module of Piran Partners' VPP™ allowing mobile operators and mobile virtual network operators (MVNO) to rapidly develop market leading propositions to ethnic communities.

Andrew White of Piran Partners said, "New immigrants to a country are new consumers, with higher than average disposable income and a need to keep in touch with family back home. They represent a genuine source of new, high quality mobile phone customers, much needed in a market so characterised by churn."

White went on to say, "Piran Partners currently works with three leading providers of mobile services to ethnic groups across Europe, this is a rapidly growing segment which we predict, in the UK alone will exceed £750 million annually by 2012, topping 6 billion euros across Europe in this timeframe."

Piran Partners' VPP™ is a framework to assist the mobile operator and MVNO to quickly bring propositions to market. Developed through experience gained working on over 10 MVNO propositions across Europe, ranging from ethnic consumer propositions to those for multi national corporations, the VPP is modular and encompasses the entire lifecycle for both mobile operators, considering how best to profit from MVNO opportunities, and those interested in becoming a MVNO. VPP modules start at the initial ideas stage through to eventual successful subscriber migration.

About Piran Partners LLP
Piran Partners LLP is based in London, England. Positioned at the heart of the mobile telecommunications industry, we provide professional consulting services and regularly work with mobile operators and a wide array of organisations in the mobile value chain from retailers through to equipment suppliers. We represent a number of MVNO clients as their exclusive MVNO consultants.

For free MVNO Whitepapers click here.

VPP is a registered trademark of Piran Partners LLP.

Note to editors:
Piran Partners are the leading consultants to ethnic mobile virtual network operators (MVNO) across Europe, counting Europe's leading ethnic MVNO, Lebara Mobile as a client.

Contact Piran Partners LLP.
Telephone 44 870 87 99 300.
Fax 44 870 87 99 360.

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