AK Toy Company Launches Simplymini Activity Toys Brand

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Fashion, Fun & Glamour - Playing with stickers has never been this much fun as AK Toy Company launches its Simplymini brand of activity toys.

Peel, Dress & Re-use. Created by a mom tired of buying beads and paintable objects for her children, AK Toy Company hopes to bring back some quiet time as kids enjoy playing endless hours of dress-up fun with Simplymini fashion stickers and sticker books.

It is dress up fun at its finest with incredibly detailed fashion stickers that are re-usable. Use the stickers to dress and re-dress the characters in the 16-page Simplymini sticker books. Sticker books have colorful themes and many characters to dress. Every girl will enjoy hours of creative and imaginative play. It's easy to collect and ideal for travel. Simplymini is a traditional play concept but with a cool and hip element that young girls demand today.

Simplymini features different themes to keep the product fresh and new. Current and upcoming themes include Cool Fashion, Fashion Girl and Winter Holiday. The company also plans to introduce limited edition sticker books featuring travels to different countries to teach girls about geography, cultures, languages and more. They also hope to teach girls about recycling and protecting our environment with a special "Be a Simplymini Character" contest.

AK Toy Company was founded by a mom in the Boston area who wanted an activity toy for kids interested in fashion, dress-up and creative fun. After three years of development, the company plans to launch its Simplymini brand on September 19, 2007. Simplymini products will be available on Target.com, Creative Kidstuff stores and select Borders stores. AK Toy Company, Inc. is located in Needham, Massachusetts.

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Anne Kim
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