AMF Bowling Centers Strikes Deal with Talent Management Provider, Deploy Solutions, to Innovate and Extend Market Leadership

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In a league of its own, AMF seeks to redefine the bowling experience for customers and increase top line revenue with the help of new workforce tools.

AMF is truly an innovative organization crossing the entertainment and hospitality industries with restaurant and retail. We’re thrilled that AMF chose Deploy to help drive the transformation of their business and achieve aggressive bottom line results

AMF Bowling Centers, Inc., the world’s largest owner and operator of bowling centers, announced today the selection of Deploy Solutions as its talent management solutions provider. AMF is the leader in its industry and the company continues to extend that leadership through innovative concepts that combine the best ideas and talent from the entertainment, dining, and hospitality industries.

AMF chose the Deploy Enterprise Talent Suite™ to help transform its business model and culture through improvements in its recruiting and hiring processes. These initiatives will not only deliver efficiencies through automation, they also increase top line revenue and guest satisfaction by improving the quality of its workforce. By attracting and hiring managers and servers with experience in the restaurant and hospitality industries, AMF can more effectively compete with many of the QSR and casual dining restaurants that typically win the food and beverage share of their bowling patrons’ leisure spending.

AMF, which operates 340 locations around the U.S. with 10,000 employees, sought a solution that would increase applicant flow, improve the quality of applicants, decrease turnover, give the corporate office a complete snapshot of field operations, automate and support a paperless recruiting and hiring process, and quickly source and gather a large applicant pool to hire for grand openings. The new solution is already delivering measurable results; for example, a new AMF location in Atlanta recently hired a record number of highly-qualified employees in just 6 weeks using Deploy.

Historically, AMF has found itself in tough competition for talent, as many top candidates had not considered employment in the bowling industry. In a concerted effort to move beyond the traditional industry practice of mainly hiring bowlers to staff and manage its locations, AMF is using Deploy’s solutions to attract a new division of talent from the retail, quick serve, casual dining, and hospitality sectors. AMF has successfully enticed talent from those industries through aggressive recruiting, innovative compensation plans, and by offering a working environment centered on the art of "fun."

"AMF has a clear vision in an industry that has not seen much change in decades. We are looking to offer a distinctly different experience for customers with superior service, environment, and food. Deploy is an invaluable partner to us in automating our recruiting and hiring process, attracting a new group of quality employees from outside the bowling industry, and overall in helping AMF revolutionize its business, " said Tony Ponsiglione, Vice President of Human Resources at AMF.

Transitioning away from paper-based job applications to Deploy’s Web-based application with integrated pre-screening, assessment, and sourcing tools will help AMF increase its applicant flow, thereby directing only qualified candidates who pass the pre-screening and assessment to hiring managers. In turn, managers can spend less time with unqualified applicants and are freed up to spend more time running store operations, managing staff, and improving their businesses. Using content from Deploy’s own position-specific assessment library, AMF now screens applicants for traits related to job-specific criteria.

As part of its unique business model, location managers at AMF have P&L responsibilities and thus bring an entrepreneurial spirit to running their centers. The data and analytics offered in the Deploy suite allows AMF’s corporate management to take this "hands off" approach while still keeping a pulse on how individual managers and units are performing across a broad range of metrics.

"AMF is truly an innovative organization crossing the entertainment and hospitality industries with restaurant and retail. We’re thrilled that AMF chose Deploy to help drive the transformation of their business and achieve aggressive bottom line results," said Deirdre Aubuchon, Chief Operating Officer at Deploy Solutions.

About AMF Bowling Centers
AMF is the world's largest owner and operator of bowling centers, with 340 centers in the United States. Over 20 million bowling enthusiasts a year make AMF their destination, bowling more than 100 million games. AMF is where America goes bowling. For additional information,

About Deploy Solutions
Deploy Solutions, Inc. provides companies with a competitive advantage in the marketplace by optimizing performance in recruiting, hiring, and retaining top employees. The Deploy Enterprise Talent Suite™ is a proven solution that improves the quality and performance of the workforce, reduces the cost of talent acquisition, and supports regulatory compliance. The company draws upon flexible technology, deep domain experience, and a comprehensive approach to HR metrics and analytics to drive measurable results for its customers. Deploy provides talent management solutions to a diverse and prestigious list of customers, including: Wal-Mart, The Home Depot, Southwest Airlines, Securitas Security Services USA, Hess, Sheetz, Flying J, The Pantry, Wakefern (ShopRite Stores), Tire Kingdom, FedEx, Wawa, American Electric Power, and many more. For additional information, call 877-GO-DEPLOY (877-463-3756) or visit

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Jenny Wendel
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