Boca Raton, FL (PRWEB) September 6, 2007
eNeighborhoods, a real estate technology provider and a division of Dominion Enterprises, today introduced a new direct mail marketing solution for real estate professionals, Home Sales Alert Postcards. For the first time, real estate professionals can now send a direct mail piece with advanced personalization, localization and branding capabilities.
"As real estate markets remain cool in many parts of the country, real estate professionals are rediscovering the power of direct mail to build relationships and sales," said Bryan Ehrenfreund, eNeighborhoods director of product development. "In today's do-not-call and do-not-spam business climate, postcards offer an effective and economical way to reach potential home buyers and sellers."
Direct mail research shows that personalization, localization and relevance produce better campaign results. One way to ensure real estate postcards are relevant to local residents is to include information on neighborhood home values. eNeighborhoods new Home Sales Alert Postcards feature five recent home sales, with addresses and selling prices, close to the recipient's address.
Home Sales Alert Postcards also feature full-color graphics and professional designs to match agent branding or preference. Real estate professionals can set the minimum and maximum price range for recent home sales as well as the distance from the target address. And, with eNeighborhoods easy-to-use interface, an entire postcard campaign can be launched in minutes with just a few clicks of the mouse.
eNeighborhoods subscribers can now take advantage of complete postcard campaigns, starting at just 45 cents each -- including mailing lists. eNeighborhoods currently is offering a free trial subscription for its PowerSuite real estate marketing tools, so now is a great time to become a subscriber at no cost, and get discount pricing on Home Sales Alert postcards.
"Home Sales Alert Postcards are unique in the real estate space," said Greg Robertson, eNeighborhoods general manager and executive vice president. "Our subscribers tell us they have had success with just-listed and just-sold farming postcards. Home Sales Alert Postcards are kind of an enhanced version of these postcards, providing current, local information on neighborhood home values. It's another way eNeighborhoods enables agents to build their personal brands and raise their visibility in exactly the areas they want to target."
You can download a free eNeighborhoods Real Estate Direct Marketing Guide today. To learn more about eNeighborhoods Home Sale Alert Postcards, call Eric at 800.975.9742. Dial 1, then 3757.
About eNeighborhoods, LLC:
eNeighborhoods™, a division of Dominion Enterprises, is the nation's premier compiler of real estate related home and neighborhood information, providing the real estate and marketing services industries with a comprehensive set of marketing and analytical tools. In 2002, eNeighborhoods became an endorsed REALTOR Benefits® of the National Association of REALTORS®. The company provides MLS data sharing and marketing tools to top MLS organizations in the United States, Canada and Australia. The company also powers the Internet's top real estate franchise Web site, remax.com, and maintains strategic alliances with major real estate franchisers, including RE/MAX International, Realogy, Century 21, Coldwell Banker, ERA, EXIT Realty, GMAC, Keller Williams, Prudential and Realty Executives as well as many of the major independent brokerages. eNeighborhoods is the proud founding sponsor of NAR's Good Neighbor Awards which educates, encourages and rewards outstanding community service by real estate professionals throughout the country. For more information on the company, visit http://www.eneighborhoods.com.
About Dominion Enterprises:
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.
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