will.i.am Premium Lifestyle Collection 'i.am Antik' Retains aLine media for Public Relations Representation

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i.am Antik Collection is the strategic fusion of fashion and entertainment between will.i.am of the multi-platinum Black Eyed Peas and premium denim company, Blue Holdings LLC.

aLine media Public Relations announced today it has been retained by "i.am Antik", an International Premium lifestyle brand of world renowned musician, producer, songwriter, designer and entrepreneur will.i.am.

As a premiere, fashion forward brand, the i.am Antik Collection is the strategic fusion of fashion and entertainment between will.i.am of the multi-platinum Black Eyed Peas and premium denim company, Blue Holdings LLC.

"Our partnership with aLine media will assist us in positioning i.am Antik in the forefront of consumers' minds and create a strong marketing and brand awareness campaign," says Blue Holdings Chief Executive Officer, Glenn Palmer.

aLine media is an aggressive full service public relations firm with expertise in the development and execution of media coverage, event planning, artist representation and brand marketing. aLine media has been selected by Sportswear International for their "Who's Who 2006 & 2007" features as a top fashion public relations company. (http://www.alinemedia.com)

About Blue Holdings, Inc.
Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel and accessories under the "Antik Denim," "Yanuk," "Taverniti So Jeans" and "Faith" brands, and under its joint venture "Life and Death" brand, both in the United States and internationally. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans market.

About will.i.am
will.i.am, who has designed clothing for and styled his group the Black Eyed Peas since their inception, attended Fashion Institute of Design in Los Angeles prior to forming the group, which has become one of the most successful pop/hip hop groups in music history. will.i.am was nominated this year for the Grammy Award for Producer of the Year, and has become one of the most sought after writer/producers in the music business, having produced for such artists as Justin Timberlake, Rolling Stones, The Game, John Legend, Fergie, Snoop Dogg, P Diddy, NAS, Mary J. Blige, Carlos Santana, Busta Rhymes, Pussy Cat Dolls, Macy Gray and 50 Cent. will.i.am is the ultimate tastemaker and influencer of style in the entertainment industry.

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KENN HENMAN
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