Scala Appoints Robert Koolen as President

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Scala, Inc., the global leader of end-to-end digital signage software, today announced the appointment of Robert Koolen to the position of President, reporting directly to Scala's CEO, Gerard Bucas. As President, he will be overseeing and executing the company's growth strategy as well as initially assuming direct operational responsibility for Corporate Marketing and US Operations.

Scala, Inc., the global leader of end-to-end digital signage software, today announced the appointment of Robert Koolen to the position of President, reporting directly to Scala's CEO, Gerard Bucas.

Robert Koolen was appointed President of Scala, Inc. after he conducted a four-month growth readiness assessment as an independent management consultant. As President, he will be overseeing and executing the company's growth strategy as well as initially assuming direct operational responsibility for Corporate Marketing and US Operations.

Mr. Koolen brings a wealth of knowledge of global growth companies to Scala, having experienced and contributed to a number of high growth periods in operational and executive roles. He has lived in each of three continents for seven years or more.

Prior to being a management consultant, Mr. Koolen was President & CEO of arcplan, Inc., the American arm of global business software vendor arcplan, until the company was successfully sold. He also served on the arcplan, Inc. Board and was a member of arcplan's global Executive Team and had previously served as arcplan's Vice President of Marketing.

Before joining arcplan, Mr. Koolen was Vice-President of Global Marketing and Strategic Alliances for Knowledge Mechanics, a leading developer of eLearning software. There, Mr. Koolen was instrumental in creating the new market segment of Learning Content Management Systems and subsequently created a leading brand in this new segment. Prior to Knowledge Mechanics, he was a Marketing Director at Baan Company, a global ERP software company that during his tenure achieved a compounded annual growth of 75% per year for five years in a row. His track record with several successful growth companies in Europe, Africa and North America adds up to 21 years of international experience in competitive software solution markets. Mr. Koolen graduated from Hogere Economische School, Groningen, a business school in the Netherlands, with a degree in marketing.

"We are very excited that Robert has decided to join our team. He has already proven to be a major asset over the past few months and will play a major role in driving our growth strategy going forward," commented Gerard Bucas, CEO of Scala. "With our consistent and strong year-on-year profitability for a number of years, a 60% revenue growth in 2006 and the first half of 2007 having shown a continuation of this strong growth, Robert's experience in high growth companies will help us manage and further accelerate our already rapid worldwide growth during the next few years, ensuring that we continue to pull further and further ahead of our competitors."

About Scala, Inc.
Scala, Inc., the world's leading provider of software for digital signage used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Futuramedia, McDonalds, Warner Brothers, Shell, Esso, Ericsson, The Life Channel and many more. Since InfoChannel has field proven scalability, and is easy to manage, it is the platform of choice for many digital display networks ranging in size from 1 screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at http://www.scala.com.

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