The Borden Agency's CEO Larry Borden Featured in the Philadelphia Business Journal
One of the leading Mobile Marketing minds in the country tells his story.
Philadelphia, PA (PRWEB) September 7, 2007 - The Borden Agency CEO Larry Borden has been featured in the July 27-Aug 2 issue of the Philadelphia Business Journal, garnering the Mobile Marketing professional some well-deserved local recognition.
"It's an honor to have a publication like the Philadelphia Business Journal take notice of what we are doing," says Borden. "The Borden Agency has a long history of extremely successful mobile marketing programs for some of the largest brands in the world, and to see our company in the pages of a well-respected business magazine tells me we're definitely doing things right."
The article about Borden is two-fold. There's a story about the recent "Night At The Museum T-Rex Trek" mobile marketing tour for Twentieth Century Fox, a tour that The Borden Agency produced; and there's also an in-depth profile on Borden himself. The profile allows Borden a chance to extol his business philosophies ("always make new mistakes") and influences (his late father, Howard). It also touches on some personal aspects, like Borden's favorite restaurant, greatest fears, best/worst business decisions and favorite movie.
And just what is Larry Borden's favorite movie? "Night At The Museum, of course," Borden says with a grin.
About The Borden Agency
The Borden Agency, headquartered in Philadelphia, PA, is the only Event and Mobile Marketing agency that's also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, D.O.T. laws, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Partial client list includes Avon Products, Dunkin Donuts, GE, Charming Shoppes, Graco Baby Products, Sunny Delight, Warnaco, Twentieth Century Fox, Mountain Dew, DeBeers and others. Additional information about The Borden Agency may be accessed at the company's website, www.thebordenagency.com.
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