New York (PRWEB) September 8, 2007
"Protecting Your License In A Recall--A Crash Course In Crisis Management For Licensing Professionals" (http://www.epmcom.com/recall) is a new 90-minute CD-ROM covering consumer product safety, quality control, legal liability and social responsibility in the wake of Mattel, RC2, Barbie, Dora and Thomas recalls.
The panel discussion reproduced on the CD-ROM was hosted by The Licensing Letter in late August and features leading licensing business attorney Eugene Zelek, Jr., licensing agent (and attorney) Stephen Reily, crisis management expert Matthew Traub of Dan Klores Communications, and The Licensing Letter's Marty Brochstein.
"The recent spate of recalls revolves mostly around toys and lead paint, but the issues apply to any company that plays a role in putting a product into the consumer market," says Brochstein.
Issues covered in the CD-ROM include:
How can manufacturers and owners of licensed properties provide adequate protection in the event of a product recall, personal injury or death?
What's the best PR strategy for protecting a company's brand and reputation in the face of a disaster?
How can companies minimize damage to their core business and brand equity?
How can they minimize fallout for licensing partners -- some of whom aren't even involved but are nonetheless be caught up in the media whirlwind and in consumers' minds?
What are a company's social responsibility and legal liability when a recall is unavoidable?
The CD-ROM is available at http://www.epmcom.com/recall, or by calling 1-212-941-0099.
The Licensing Letter is a twice monthly newsletter that reports news, trends and deals, and produces the most widely referenced data about the licensing business. The newsletter is published by EPM Communications, Inc., which provides marketing and consumer research to media companies, brand marketers, manufacturers, retailers, advertising agencies, and others.