How Can You Get the Best Results When Working with an Agency to Design Store Fixtures, Product Displays or a Tradeshow Exhibit?

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Megan Diamond, President of nParallel, Offers Practical Advice to Brand Marketers, Tradeshow Managers and Retailers.

When a company selects an agency to design its new tradeshow exhibit or an in-store merchandising system for its products, they expect that the result will energize their brand, connect with their customers and help boost sales. But what steps can they take to ensure success? Megan Diamond, president of nParallel, the international brand communication, merchandising strategy and display agency, answered this question in a strategy article she recently wrote for the Minneapolis-St. Paul Business Journal. Diamond, named in July 2007 as one of the 25 "Women to Watch in Business" in Minnesota, shares her experience and provides useful tips - such as the importance of achieving internal alignment on project goals instead of fighting it out in front of your agency. She also addresses the critical challenge of matching project budgets and resources with marketing goals.

Brand executives, marketing managers, tradeshow coordinators and retailers who would like a free reprint of the article may request one by sending an e-mail with their name, business title, the name of their company and complete mailing address to To ensure a prompt response, they should include "Strategy Article Reprint" in the e-mail subject line.

About nParallel:
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (, the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.


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