Kids Not Reading? Ask the Maestro: Newly Launched MaestroReading Helps Children Learn How to Read

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Montreal-based MaestroReading bursts onto the educational technology scene with a much-anticipated September launch.

Many children struggle with reading, but every child develops at his own pace, and every child struggles for his own reason. What a struggling child needs is a individualized attention from their teachers, who could never be replaced by any sort of technology. This philosophy has been embraced by a new, Montreal-based company called MaestroReading ( According to founder and CEO Danny Iny, their conviction is that "the real strength of educational technology lies in its ability to serve as the hands, eyes and ears of a teacher who needs to provide individual attention to a classroom of students, but can only be in one place at a time."

The ideas for MaestroReading began developing as far back as 2004, coinciding with the founder's discharge from the Israeli military and move to Montreal, Canada. The company picked up momentum at the start of 2007 with victories in provincial and international entrepreneurship competitions, and followed with an unofficial debut at the biggest international conventions: one held by the International Reading Association in Toronto, and the National Educational Computing Convention in Atlanta, Georgia.'s main products include an interactive storybook about Leonardo da Vinci, with text that adapts to match the reading ability of the child (ranging grades 1 through 6), and a set of Learning Tools, which are games that allow the child to practice one specific element of the reading process at a time. Coming to fruition after a three-year development cycle, MaestroReading's products are receiving a warm reception from teachers and students. Teachers love the way it adapts to match their individual teaching styles, and students love reading about Leonardo da Vinci and practicing their reading skills by playing games.

"We're more than just a software development company," CEO Iny explains, " is a resource for parents and educators, for anyone who teaches children how to read." As such, the site is full of free content like articles written for parents about reading, recommended books and websites for parents and children, and a free Reading Readiness Evaluation tool for use with Kindergarten-aged children.

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Seema Shah

Danny Iny
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