DeSilva + Phillips Client Massachusetts General Hospital Psychiatry Academy Forms Exclusive 25-year Strategic Alliance with Reed Exhibitions

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DeSilva + Phillips, Media Investment Bankers, announced that its client, the Massachusetts General Hospital Psychiatry Academy, has entered into a 25-year agreement with Reed Exhibitions in which Reed will serve as the exclusive provider for its multi-educational suite of Continuing Medical Education (CME) offerings. Massachusetts General Hospital's Psychiatry department will focus on analyzing education needs of psychiatrists in order to design quality content aimed at improving patient outcomes, while Reed Medical Education will concentrate on audience development, marketing, and logistics. Jointly, the two entities will work on growing the program internationally, developing patient education programs and developing new education delivery methods for the psychiatric community. The MGH Department of Psychiatry has been ranked #1 by US News and World Report's Survey of America's best hospitals for the past 12 consecutive years.

Now Massachusetts General Hospital has a relationship with an organization that will help take its CME programs to even greater growth.

DeSilva + Phillips, Media Investment Bankers, announced that its client, the Massachusetts General Hospital Psychiatry Academy, has entered into a 25-year agreement with Reed Exhibitions in which Reed will serve as the exclusive provider for its multi-educational suite of Continuing Medical Education (CME) offerings. The CME program includes 24 live symposia; 12 satellite broadcasts; tuition programs; and 22 expert on-line forums.

Under the agreement, Massachusetts General Hospital's Psychiatry department will focus on analyzing education needs of psychiatrists in order to design quality content aimed at improving patient outcomes. Reed Medical Education will concentrate on audience development, marketing, and logistics. Jointly, the two entities will work on growing the program internationally, developing patient education programs and developing new education delivery methods for the psychiatric community.

The Massachusetts General Hospital Department of Psychiatry has been ranked #1 by US News and World Report's Survey of America's best hospitals for the past 12 consecutive years. It is an institution with international recognition for innovation, pioneering scientific and clinical research and state-of-the-art, practice-based psychiatry.

"Quality post-graduate medical education, ensuring that patients everywhere have access to the knowledge and practice of experts, makes a difference to physicians who practice and to patients who suffer. Now MGH, in collaboration with Reed Elsevier, will enhance and expand this mission with support of those who share this vision," said Jerrold F. Rosenbaum, M.D., Chief of Psychiatry, MGH.

"I am absolutely delighted that the MGH Psychiatry Academy and Reed Medical Education will be joining forces to ensure teaching excellence and quality patient care. The MGH Psychiatry Academy is committed to adopting innovative teaching methods and new technologies in order to raise the standards of health care globally," said Robert J. Birnbaum, M.D., Ph.D., Executive Director, Postgraduate Medical Education, Massachusetts General Hospital.

"Each step along the way, the unique structure of the MGH Psychiatry Academy's membership model allows for documenting the impact of our endeavors on patient care and the safeguarding of the integrity of the information that is being disseminated. Reed Medical Education clearly shares our strategic vision and brings to this new relationship leading global resources and capabilities that will enable us to further integrate communication channels and provide real-time interactivity among subject matter experts, health care professionals, and patients."

"As advisors to Massachusetts General Hospital and its Department of Psychiatry, we have been privileged to watch and often advise on the building of great Continuing Medical Education programs," said Roland A. DeSilva, Managing Partner of DeSilva + Phillips. "Now Massachusetts General Hospital has a relationship with an organization that will help take its CME programs to even greater growth."

About Massachusetts General Hospital
Massachusetts General Hospital, established in 1811, is the original and largest teaching hospital of Harvard Medical School. The MGH conducts the largest, hospital-based research program in the U.S., with an annual research budget of nearly $500 million and major research centers in AIDS, cardiovascular research, cancer, computational and integrative biology, cutaneous biology, human genetics, medical imaging, neurodegenerative disorders, regenerative medicine, systems biology, transplantation biology and photomedicine. MGH and Brigham and Women's Hospital are founding members of Partners Healthcare Healthcare System, a Boston-based integrated health care delivery system.

About Reed Medical Education, Reed Exhibitions and Reed Elsevier
Reed Medical Education, the healthcare unit of Reed Exhibitions, was organized in 2004. Working closely with sister company Elsevier, Reed organizes the Oncology Congress, Supportive Oncology, Community Oncology, Perspective in Women's Health and Clinical Consensus on COPD. RME also manages New Perspectives in Oncology Practice an event for nurses during the Chemotherapy Foundation Symposia. The RME portfolio also includes Contemporary Forums, which offers some 35 events in 14 states serving 12,000 healthcare professionals for accredited continuing education conferences in areas such as pediatrics, neonatal care, psychiatry, women's health, obesity, neurology and critical care.

Reed Exhibitions, which organizes more than 460 trade shows annually worldwide, is a member of the Reed Elsevier Group plc, a world-leading provider of information-driven services and solutions. Reed Exhibitions and its sister companies offer integrated market access programs covering exhibitions, trade publications, and direct marketing. Reed Exhibitions has North American offices in Norwalk, CT, Waltham, MA, Miami and Palm Beach Gardens, FL, Las Vegas, NV and Toronto, ONT (Canada) and sales and operations offices worldwide.

Elsevier is a world-leading publisher of scientific, technical, and healthcare information products and services. Working in partnership with the global science and health communities, Elsevier's 7,000 employees in 74 offices worldwide publish more than 1,800 journals and 2,200 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect, MD Consult, Scopus, bibliographic databases, online reference works and subject specific portals.
(NYSE: RUK/ENL)

About DeSilva + Phillips, Media Investment Bankers
DeSilva + Phillips is a New York-based investment bank specializing in the media, digital media and healthcare communications industries. The firm provides M&A services and private placements of debt and equity to the medical and healthcare media, magazine, Internet, newspaper, book publishing, trade shows & events, information, educational, and marketing-services industries. DeSilva + Phillips has completed more than 170 transactions since 1996, including Vestar Capital Partners' acquisition of MediMedia USA, Inc., the sale of Engel Publishing Partners (publisher of Med Ad News) to Canon Communications, and the sale of Physicians Practice to CMP Healthcare Media.

DeSilva + Phillips also sponsors The HealthCare Media M&A Summit, a unique full-day conference scheduled for October 4, 2007, at the New York Academy of Sciences in New York City. The conference focuses on the most important change drivers, issues, and opportunities confronting the $25 billion U.S. healthcare communications and information market and occurs at a time of continued high level of activity in healthcare media deal making. It is also a time of profound changes in the technology platforms and business models of the healthcare communications industry. Dr. Robert Birnbaum of MGH is a member of this year's distinguished faculty.

DeSilva + Phillips Corporate Finance LLC is a member of FINRA and SIPC. For more information visit Mediabankers.com.
Contact:
Sam Schulman
DeSilva + Phillips, Media Investment Bankers
(212)651-2604

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