Baynote CEO to Speak at Wharton Club of Northern California Event

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Company founder to discuss revolutionary online phenomenon, the "Wisdom of Invisible Crowds."

Baynote, Inc., a leader in intent-driven product and content recommendations for the business web, today announced that CEO and founder, Jack Jia, will address the Wharton Club of Northern California (WCNC) on "Business Strategies Beyond the Long Tail: The Power of Invisible Crowds." The event will take place September 12 at DLA Piper in Palo Alto, Calif.

Mr. Jia will discuss the "Wisdom of Invisible Crowds," what makes it the real untapped force for the online revolution and the foundation of the next generation Web and how leveraging this knowledge can allow the user to harness the opinion of many like-minded peers in a powerful, non-invasive manner. Attendees will also learn how explicit user feedback such as reviews, surveys and blogs can be damaging to business. Utilizing real-world results, Mr. Jia will demonstrate how the combination of social science and engineering has lead to a breakthrough in recommendation technology that trumps the explicit Web 2.0 feedback of old with the implicit Web 2.0 results of the future. Employing the use of implicit Web 2.0 technology is the smarter way to build a real business as it mirrors the real world and leads to more accurate results and a true performance impact.    

Who:    Jack Jia, CEO and Founder, Baynote, Inc.
What:    WCNC Event, "Business Strategies Beyond the Long Tail: The Power of Invisible Crowds"
When:    Wednesday, Sept. 12, 2007, 6:00 p.m. to 7:45 p.m.
Where:    DLA Piper, 2000 University Avenue, Palo Alto, Calif.

To register for this event, please visit

About Baynote
Launched in 2006, Baynote is the technology leader in on demand product and content recommendation software for business websites and web applications. Today, more than 60 major businesses including Motorola, Network Appliance, and US Appliance use Baynote to increase e-commerce, online marketing and support conversions. Baynote's patent-pending UseRank™ technology discovers the implicit visitor affinities that form among products and website content and delivers visitor-specific product recommendations, targeted content suggestions and socially-driven search results. For more information, please visit

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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