Baby's Sweet Dreams Go "Green"

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LaJobi Industries, Inc. Unveils Exclusive Eco-Friendly Perfect Balance Crib Mattress from Serta

LaJobi Industries, Inc., a designer, manufacturer and distributor of leading brands of baby furniture, recently unveiled the first environmentally friendly - or "green" - Serta crib mattress called Serta's Perfect Balance. This new addition to the Serta Baby mattress line is distributed by LaJobi and available exclusively at Babies "R" Us, the nation's premier baby products retailer.

"Today's product development trends are focused on reexamining and redefining the relationship between the consumer and the environment," said Larry Bivona, President, LaJobi Industries, Inc. "We are very proud to distribute the first Serta eco-friendly crib mattress and believe that a mattress designed with both baby and the environment in mind will be a welcome addition to any nursery."

Made with organic cotton fill, the Serta Perfect Balance crib mattress cradles baby in a healthy, natural environment. Designed with comfort and durability in mind, the mattress features continuous heavy coils, flex mesh support and six-gauge border wire. A heavily laminated cover made without Phthalates protects from dust mites and bacteria, and there are eight air vents keep the mattress fresh while providing a safe sleeping surface. The crib mattress, which also fits a toddler bed, retails for $199.99.

About LaJobi Industries, Inc.
LaJobi Industries, Inc. manufactures and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, ISSI, Europa Baby and Graco, as well as Serta Crib Mattresses. Named for its founders, brothers Larry and Joe Bivona, LaJobi is known for commitment to top-quality workmanship, design, service, uncompromising dedication to quality and innovation. Proud of 13 years of steady growth and state-of-the-art manufacturing facilities, the Bivona brothers remain focused on providing European-inspired juvenile furniture. The company was the first to design, manufacture and introduce the Lifestyle® Crib, which was recently recognized as a Consumer's Digest Best Buy.

And, LaJobi products meet the highest standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in more than 2,000 retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at http://www.lajobi.com or (888) 266-2848.

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Heather Wiederhorn
LaJobi
973-618-9528
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