Lajobi Industries, Inc. Unveils Three New Juvenile Furniture Collections From Bonavita At The Abc Kids Expo

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New Collections Reflect Consumer Interest in Eco-Friendly Products and Natural Designs

LaJobi Industries, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, today unveiled three new collections of baby furniture under its Bonavita brand. The La Madre, Tomi and Metro Collections - all inspired by trends in home furnishing design and décor - will premiere at the ABC Kids Expo, the principal and premier juvenile products specialty show in the nation, taking place September 7 - 10 in Las Vegas. LaJobi Industries, Inc. will be represented at booth #3801. The La Madre Collection in particular will mark LaJobi's foray into eco-friendly or "green" product development, as it is their first furniture product line to feature sustainable woods and environmentally-safe finishes and glues. The woods are certified to the standards of the Forest Stewardship Council (FSC) by the RainForest Alliance SmartWood Program, two leading organizations dedicated to protecting the earth and its ecosystem.

"We look forward to unveiling three new collections at the ABC Kids Expo, and are especially pleased to keep today's concerns about protecting the environment in mind with the introduction of the La Madre Collection," said Larry Bivona, President, LaJobi Industries. "At LaJobi, we recognize that our actions as a company, and individuals, affect the overall welfare of our planet. This responsibility has led to the creation of our newest collection, while making us proud to become part of the eco-community by doing our part for the environment."

Bonavita: La Madre
Inspired by nature and the influence of the Oriental theory of design, the eco-friendly La Madre Collection is sophisticated, simple and clean, with a contrasting touch of bamboo. Specifically fashioned from natural bamboo veneers and hardwood, the La Madre Collection places a special focus on the environment in accordance with today's desire to revisit how products are manufactured.

With baby furniture no exception, all materials, hardware and packaging on the four-piece collection - which features a Lifestyle® Crib, dressing chest, five-drawer dresser and hutch - were designed and sourced with the environment in mind. To further LaJobi's commitment to the environment and the company's customers, all of La Madre's outer packaging will contain recycled materials and inner packaging will be biodegradable. Additionally, marketing materials for La Madre will use FSC certified papers and printers. The La Madre Collection is available in Harvest Cherry with a Golden Bamboo Inlay, with a manufacturers' suggested retail price for individual pieces ranging from $599.99 to $999.99.

Bonavita: Tomi
One of the hottest trends in home furnishings is the use of rattan, wicker and caning. Made from beautifully woven cane and hardwoods, the Tomi Collection is now on the leading edge of baby furnishings. A transitional interruption of a seemingly timeless material, with design inspirations taken from a blend of seaside porches and Victorian parlors, the Tomi Collection combines natural materials and contemporary design. Tomi's six pieces, which include a mirror, armoire, double dresser, five-drawer dresser, combination dressing table and dresser and a Lifestyle Crib with reversible headboard, feature caned panels. The positioning of the caning on the outside of the crib allows for it to become part of the headboard when it converts to a full-sized bed. The Tomi Collection will be available in Licorice and Cinnamon with a manufacturers' suggested retail price for individual pieces ranging from $299.99 to $999.99.

Bonavita: Metro
A sophisticated, transitional collection, Metro is a blend of the modern and traditional - providing the best of both worlds for those who prefer to integrate such tastes. Stylish and cosmopolitan, the five-piece collection will include a sleigh-style Lifestyle Crib, an armoire, a nightstand, a dresser and a combo. The Metro Collection will be available in a Licorice and Classic Cherry finish with a manufacturers' suggested retail price for individual pieces ranging from $299.99 to $799.99.

"LaJobi takes pride in the design and workmanship of all our baby furniture collections," adds Bivona. "We will continue to ensure that current trends, styles and materials inspire our collections from the moment we begin the design process."

About LaJobi Industries, Inc.
LaJobi Industries, Inc. manufactures and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, ISSI, Europa Baby and Graco, as well as Serta Crib Mattresses. Named for its founders, brothers Larry and Joe Bivona, LaJobi is known for commitment to top-quality workmanship, design, service, uncompromising dedication to quality and innovation. Proud of 13 years of steady growth and state-of-the-art manufacturing facilities, the Bivona brothers remain focused on providing European-inspired juvenile furniture. The company was the first to design, manufacture and introduce the Lifestyle® Crib, which was recently recognized as a Consumer's Digest Best Buy. And, LaJobi products meet the highest standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in more than 2,000 retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at http://www.lajobi.com or (888) 266-2848.

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Heather Wiederhorn
LaJobi
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