Put That In Your Stocking: An Amazing Promotion Item Brings Awareness to Breast Cancer

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Customized holiday stocking chosen by Susan G. Komen for the Cure to raise funds and awareness

For charitable causes, endless effort is expended to create a promotional item that relay the purpose and message of each charity. But how about an item that becomes part of the wondrous tapestry of a holiday, that will continue to raise awareness and promote a cause for years to come?

Such a product has been chosen by Susan G. Komen for the Cure, the world's largest and most progressive grassroots network of breast cancer survivors and activists, to be a major part of their continuous mission to promote breast cancer awareness. This holiday season, hundreds of the elegant signature pink silk stockings will be hung by the fireplace with care. Matched and decorated with the Susan G. Komen for the Cure trademark pink ribbon, the stocking beautifully communicates the organization's cause. Normally given as gifts from cancer survivors to their co-survivors, they can be personalized with the giver's and receiver's name and up to a 100-word dedication.

The purveyors of this truly unique promotional item are a company called Once Upon A Stocking.

From August 10, 2007 through January 31, 2008, Once Upon a Stocking will donate to Komen $8.00 for each stocking sold with a guaranteed minimum donation of $10,000.00.

In addition, Once Upon a Stocking will have booths set up at several Race for the Cure locations, including the race in Chicago and Lexington, Kentucky on Saturday, September 29th ; and the race in Louisville, Kentucky on Saturday, October 13th to help get the message out to generate breast cancer awareness.

Founder and owner of Once Upon a Stocking, Dawn Quinn, originally designed these stockings by hand and only gave them to friends and family at the holidays. People urged Ms. Quinn for years to produce the stockings for broad sale and consumption, but it wasn't until she experienced personal tragedy--a husband who suffered from aphasia--that she decided to found Once Upon A Stocking and utilize her great gift to bring consciousness of such disabilities and causes to others.

Today, the Susan G. Komen for the Cure Co-Survivor pink and white stocking is but one of many they are now producing for upwards of 20 charitable organizations for their Profit with a Purpose program.

Ms. Quinn continues the tender care she brought to the original crafting of these stockings as the company has blossomed; in addition to being the founder and president of the company, she is the sole designer. In implementing her beautiful and unique creations, she literally scours the planet in search of the perfect silks, satins, lames, faux animal hides and other fabrics and utilizing only the finest available. In some cases a fabric is not available anywhere, and must be manufactured by the company themselves; the puzzle-piece fabric used for the autism stocking is an example.

The stockings are crafted in the company's 5,000-square-foot facility in Farmers, Kentucky. The company also offers unique promotional items other than stockings, such as fully customized photo throws and photo pillows. They specialize in fundraising activities for local affiliate chapters of their causal partners.

For more information, please contact Susan G. Komen for the Cure at 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244 or visit http://www.komen.org . The Susan G. Komen for the Cure Co-Survivor pink and white stocking by Once Upon A Stocking is also available for purchase on the company's website, as well as other promotional items.

John Sparacino
Once Upon a Stocking


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