Utterly Yours™ Previews Body Conforming Pregnancy Pillow at ABC Kids Expo 2007

Las Vegas, NV (PRWEB) September 8, 2007

Utterly Yours™ is unveiling its patent-pending pregnancy pillow at the ABC Kids Expo 2007, the premier juvenile products specialty show in the nation, in Booth #5923 from September 7 - September 10 at the Las Vegas Convention Center. It is quite simply the most compact pregnancy pillow on the market today and promises to deliver optimal comfort with its special design. Memory foam on one half of the pillow conforms to the mother's belly. The other half of the pillow is made of higher density foam to support the back while keeping the body positioned to one side.

One of the biggest complaints of pregnancy pillows is that they are too bulky - taking up half the bed at night and no place to discreetly store during the day. Other issues are that they are too confining and do not offer the balanced amount of body support.

The Utterly Yours Pregnancy Pillow comes in a cube shape that opens in half when ready for use; forming two triangles. When in this open position, the pillow's two halves support the back and belly simultaneously, while allowing for some movement to maintain comfort without feeling locked into one position or being completely immobile. The fabric that connects the two sides stretches to accommodate women as their bodies grow throughout pregnancy. The added bonus is one of aesthetics. Its compact cube shape and attractive fabrics make the pillow an item that can be proudly stored on one's bed.

THE IMPORTANCE OF SLEEP DURING PREGNANCY

OBGYN's often talk to patients about the importance of getting enough sleep. The woman's body is working extremely hard to nurture a new life, so exhaustion during this time is quite normal. While the body is demanding more sleep, it gets harder to find a comfortable position to sleep as the baby continues to get bigger.

Some doctors specifically recommend that pregnant women sleep on their left side since this helps take pressure off the back and keeps the uterus off the large organ; the liver. Lying on the left side also optimizes blood flow to the placenta and, therefore, the baby. Most women find that lying on their side is the most comfortable position regardless; especially as the pregnancy progresses. It keeps the baby's weight from putting too much pressure on the large vessels that carry blood to and from the heart, feet and legs.

The Utterly Yours Pregnancy Pillow will help women find the most comfortable resting position. The pillow will be available in two sizes with suggested retail prices of $39.95 and $59.95. Utterly Yours is currently taking retail orders for an expected ship date of December 1, 2007. All wholesale inquiries can be directed to info @ utterlyyours.com.

UTTERLY YOURS TO ALSO EXHIBIT ITS AWARD-WINNING BREAST PILLOW

In the United States, there are approximately four million births a year. 70% of women initiate breastfeeding from the outset. Unfortunately, of this 70% - there's a huge drop off with only 39% continuing beyond six months. One of the reasons women quit is due to a very common challenge - one that lactation consultants have been trying to address for decades. It's the tiresome act of women having to physically support and adjust their breast throughout each feeding to assure that the baby has latched on correctly and stays latched on. Providing constant physical support for the breast throughout feedings is not only uncomfortable, but can also cause carpel tunnel.

The Utterly Yours Breast Pillow was designed by a mom to make nursing a much simpler and hands-free process. While there are many products on the market that address the baby's support and positioning, this product finally addresses the need for breast support. Lactation Consultants are finding that this is a much more effective solution to rolled up towels that do not stay in place or fit all breast sizes.

The Utterly Yours Breast Pillow is available in four sizes and can be purchased via http://www.utterlyyours.com or through retailers throughout the United States, Canada, the UK and The Netherlands. All retailers are listed on the website. All wholesale inquiries should be directed to info @ utterlyyours.com.

ABC KIDS EXPO
The ABC Kids Expo is principal award winning juvenile products trade show in the nation. This year's show will cover a record 700,000 square feet with projected attendance expected to exceed 10,000. Currently, more than 900 manufacturers in over 3,000 booths have registered to exhibit at the September show, which continues to rank in the top 200 trade shows in size in North America as well as one of the Fastest 50 growing shows in the nation, according to industry publication Trade Show Week.

UTTERLY YOURS
Utterly Yours was established in 2004, and was founded by a mom to help women overcome common challenges they face with motherhood. Its %uFB02agship product - The Utterly Yours Breast Pillow - was designed for women who have to physically support their breast while nursing to give moms a much simpler and hands-free process in order to succeed with this endeavor.

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