Media Accountability Earns Gotham Direct, Inc. a Spot on List of 500 Fastest Growing Private Companies in the US

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The top media buying and advertising campaign planning company was ranked as the 26th Fastest Growing Company in the 2007 Inc. 500 list.

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Gotham Direct, Inc., a leading media buying company that provides proprietary media accountability for television, online, print, radio and outdoor advertising campaigns, has been recognized by Inc. Magazine as one of the fastest growing private companies in the US.

"We're honored and excited to be included on this year's list," said Greg Messerle, president of Gotham Direct. "Our vision of delivering unequaled media accountability across all media is resonating across various segments of the marketplace. Whether our clients invest $200,000 or $20,000,000 in media they require accountability in their advertising campaign planning and our agency provides that for them."

Gotham Direct's debut on the list in the 26th position marks the first year the company was eligible for inclusion. Inclusion on the list is based on a company's percent increase in revenues over a four year period. All companies are ranked according to the percentage growth of their business revenue from 2003 through 2006. Through strong marketing and advertising campaigns, as well as successful media buying and planning for some of the top companies in the US, Gotham Direct's revenue growth during this period was 3,053%.

"Today's marketers want as much information as they can get regarding the effectiveness of their advertising campaigns and our approach to media provides them with tangible results. By providing our clients with methodical planning, senior staff and technology we're able to deliver better ROI to a client's media investment than they would otherwise receive at a traditional agency or media buying firm. Media budgets are typically the largest line item in a marketing budget so it makes good business sense to apply metrics to measure what's working and what's not," said Mr. Messerle. "We're very proud of our business' success in marketing and advertising campaigns as well as all aspects of media buying and planning."

Inc. 500 Methodology
Over the years, the Inc. 500 list has identified the next generation of world-class companies, with Microsoft, Timberland, Oracle, Princeton Review, Morningstar, E* Trade, Intuit and Domino's Pizza all appearing on the list before they became industry powerhouses.

The 2007 Inc. 500 list measures revenue growth from 2003 through 2006. To be eligible for the 2007 Inc. 500, companies must be independent and privately held (not a subsidiary or a division of a larger firm with other revenue-generating operations), have a full four-year sales history and be based in the United States. The 2007 Inc. 500 list can be found in the magazine's September issue or online at their website.

About Inc. Magazine
Inc., , the only major business magazine dedicated exclusively to owners and managers of growing private companies, delivers real solutions for today's innovative company builders. It provides hands-on tools and market-tested strategies for managing people, businesses, finances, sales, marketing and advertising, media buying and planning and technology. Inc., a Mansueto Ventures LLC publication, inspires and informs, with cutting-edge coverage that reflects our readers' energy, brashness, and imagination.

About Gotham Direct
Gotham Direct, , is a leading media company whose approach to advertising campaign planning and proprietary process enables marketers to gain complete visibility into how their advertising campaigns are performing. In 2006 the company was ranked #30 on the PriceWaterhouseCoopers and Entrepreneur Magazine list of "100 Fastest Growing Companies in the US." Gotham Direct, a privately help company founded in 2002, has offices in New York and Florida.

For information:
Press Contact: Maria Burnham Nelson
Phone: 561-628-1106
Email: maria @

353 Lexington Avenue
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New York, NY 10016

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