Adorama Camera's '100 in 100' Free Photography Tips Series Debuts Today

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AIRC (Adorama Imaging Resource Center) posts the first of 100 tips in 100 days.

Adorama Camera today inaugurated 100 in 100: 100 Photography Tips in 100 Days (, and will provide a free photography tip for camera enthusiasts every day from today through December 18, 2007. "100 in 100" is the latest addition to the AIRC (Adorama Imaging Resource Center), Adorama Camera's online photo magazine.

The first week of tips will include: suggestions for looking for subjects from a different angle; capturing black-and-white and color simultaneously with a digital camera; how to read a histogram to determine if a photo is properly exposed; a creative way to channel the energy of restless children and adults when taking their portraits; exposure advice for perfect beach photos; a tip to help you get sharper pictures from any lens; and a custom photographic keepsake project.

The language is relatively non-technical, so anyone can learn, no matter what experience they have. "I believe that everyone who checks in for our daily tips and puts them into practice can improve their photography," notes AIRC editor in chief Mason Resnick. "Readers can expect a wide variety of suggestions. Everyone, from snapshooters through professional photographers, will see an improvement in their photography over the next 100 days if they put these tips into practice."

Resnick is inviting bloggers and webmasters with photo-related content to link to "100 in 100," ( "If you have photography-related content on your site, this will add value to it," he notes.

Daily and weekly summaries will be available via the AIRC's News Desk RSS feed (

Online photo magazine at a retail site?

AIRC - Adorama Imaging Resource Center ( is the choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 275 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."


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