Digitaria Reveals Online Store for Gordon Rush

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Gordon Rush luxury designs are now available at http://www.gordonrush.com.

Gordon Rush, a leading American menswear designer, and Digitaria, a full-service digital marketing and technology firm, today announced the opening of http://www.gordonrush.com, an online store that exclusively sells luxury footwear, accessories and jackets designed by Gordon Rush.

"In 2007, I have made a multi-million dollar investment in our brand expansion culminating in the September launch of http://www.gordonrush.com," said Gordon Rush, the company's President, Founder, CEO and Designer. "The site will present an extended brand experience and be the number one destination for the Gordon Rush customer for e-commerce, exclusive product offerings and brand news."

Gordon Rush designs are currently sold by high-end retailers including Saks Fifth Avenue, Nordstrom and Bloomingdales. The online store is designed to allow consumers everywhere to shop the wide range of designs and sizes available through the Web site. In addition, http://www.gordonrush.com is the only place where consumers can browse and shop the designer's entire collection. Online shoppers will now be able to preview upcoming designs, provide direct feedback on current collections and browse company news.

Digitaria's design and technology teams worked in close collaboration with Gordon Rush to build an online destination that clearly communicates the designer's commitment to quality, innovation and style. The Web site is intended to emphasize the versatility and depth of Gordon's design and provide a customer experience that reflects the values of the luxury brand.

"Gordon Rush has consistently delivered impeccable designs, and that look and feel is communicated throughout the online shopping experience," said Digitaria CEO, Daniel Khabie. "We built a store for consumers that is visually stunning and easy to navigate, on top of smart technology that allows Gordon Rush to monitor and understand customers' browsing and buying habits."

Digitaria is implementing Omniture SiteCatalyst® Web analytics to capture, store and analyze information generated by user behavior on the Gordon Rush Web site. By providing real-time insight into Web site performance, Omniture allows Gordon Rush to gain critical business insights. Gordon Rush will work with Digitaria to analyze Web site intelligence and execute a targeted email marketing campaign to shoppers. The campaign will be designed to further drive conversions and revenues, while extending and enforcing the Gordon Rush brand.

The online store opened on September 8, 2007.

About Gordon Rush
Since designing his first collection in 1998, Gordon Rush has established a men's luxury brand that is masculine and bold, sophisticated and worldly yet quintessentially American.

Gordon Rush is headquartered in the US, with design and manufacturing operations in China and Italy. The brand is currently expanding its product offerings to include jackets, wallets, bags and belts, keeping the designer's trademark focus on premium quality, product innovation and bold styling with unexpected details.

Gordon Rush markets its brand at major upscale retailers Saks Fifth Avenue, Nordstrom and Bloomingdales, as well as specialty boutiques in the US, and online through http://www.gordonrush.com.

About Digitaria
Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro Corporation, KCET Hollywood, NBC Universal, QUALCOMM Corporation, TaylorMade-adidas Golf, VIZIO Corporation, Warner Bros. Worldwide Television Marketing and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.

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CHRISTINE CEFALO

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