For a small business like ourselves the internet is essential. Pay per click for us has generated instant results and the quality of leads we are receiving is continually improving. In February of this year alone our pay per click campaign generated over 100 leads from which we have secured six sales. That represents a 3000% return on investment.
Plymouth, Devon (PRWEB) September 12, 2007
Pay per click management agency Open Eye Marketing based in Plymouth, UK, delivered over ten million ad impressions a day in August on Google, Yahoo, MSN and the other major search engines. These ads were triggered by keyword searches as divers as 'Mayfair hotel' and 'property in Torrevieja.' What makes this even more remarkable is that some of their clients have monthly budgets of less than £100.
MD Andy Maclean says, "Pay per click provides small and medium sized business with a very cost effective way to promote themselves in what are in reality the worlds biggest media i.e., the search engines. With pay per click you don't pay for the coverage and ad impressions, you only pay per click or per visitor they receive as a result of seeing your ads. There is no way a business can get this volume of exposure or traffic at this cost via any other medium."
Open Eye Marketing is building its name as the UKs leading pay per click management company. Its client base consists almost entirely of SME's and a large majority are in the hospitality and property industries as these are two particular market places that are receptive to the power of search engines as an advertising vehicle. They also have a heightened understanding that this is where the vast majority of its client base research their 'product'. The pay per click medium ensures that prospective purchasers find their clients via delivery of appropriately worded ads triggered by any relevant search on any of the major search engines.
Marketing manager for Spanish property agent, Max Gold House, Dave Longley states, "For a small business like ourselves the internet is essential. Pay per click for us has generated instant results and the quality of leads we are receiving is continually improving. In February of this year alone our pay per click campaign generated over 100 leads from which we have secured six sales. That represents a 3000% return on investment."
"A large reason why we are generating more and more ad impressions is that our clients increasingly recognise the value of their pay per click campaign and almost always increase their budget having seen initial results. As a pay per click management company we are determined to help increase the awareness of this medium and demonstrate just how powerful it can be for all kinds of businesses." says Mr. Maclean.