Study: Users in Finance, Banking, Legal, Insurance and Real Estate Industries Demand Better Anti-Spam Technologies

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Email users rate better anti-spam technology as top choice to improve email experience. Users in finance, banking, legal, insurance and real estate industries get 39% less spam. They waste 65% more time each day searching for the 30% of the good email trapped by anti-spam filters than others.

In God we trust, all others bring data.

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Brockmann & Company released its latest industry report on the email experience for business users in the finance, banking, legal, insurance and real estate industries. The report, entitled "Email in Finance, Banking, Legal, Insurance and Real Estate Industries" is available for a limited time for free download on http://www.brockmann.com.

This report is one in a series of research on business users' experience with email: The Problem with Email reviews the business case for investing in anti-spam technology, The Spam Index Report compares the experience of 520 email users with nine different anti-spam technologies recommending that challenge-response technology delivers the lowest average Spam Index, and the highest user satisfaction, and Mobilizing Email which presents a new policy framework for balancing mobile user needs with IT goals.

Email is the most important communications service for users in the finance, banking, legal, insurance and real estate industries. Yet, only 16% of users are very satisfied with their email experience.

Peter Brockmann, President and Research Director of Brockmann & Company said, "That's because users spend 65% more time each day than others dealing with spam searching for the 30% more good email trapped by their anti-spam filters than their peers in other industries."

Brockmann added, "No wonder, better anti-spam technologies is rated as the most frequent choice to improve the email experience."

The report shows that although users in the finance, banking, legal, insurance and real estate markets receive about the same total volume of email as others, the principal sources are different in a few important ways. Users receive 39% less spam than others but more email from customers and coworkers as well as more email from automated business processes. Nevertheless, the most frequently cited recommendation to improve the email experience is better anti-spam technology.

About Brockmann & Company
Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Clients accelerate growth through customer research & thought leadership. Our motto: "In God we trust, all others bring data." Learn more at http://www.brockmann.com

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Peter Brockmann
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