Ypulse Tween Mashup adds KIDZ BOP Executive as Afternoon Keynote; Event to Focus on Reaching 'Totally Wired' Tweens (8-13)

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Ypulse.com, the leading independent blog for youth media and marketing professionals, today announced the addition of Edith Bellinghausen, Vice President of New Media, Razor & Tie Entertainment (parent company of KIDZ BOP), as the afternoon keynote interview for the Ypulse Tween Mashup. The Ypulse Tween Mashup is co-located with DigitalLife, and takes place September 28, 2007, at the Javits Center in New York.

Ypulse.com, the leading independent blog for youth media and marketing professionals, today announced the addition of Edith Bellinghausen, Vice President of New Media, Razor & Tie Entertainment (parent company of KIDZ BOP), as the afternoon keynote interview for the Ypulse Tween Mashup. The Mashup conference, produced by Ypulse.com in partnership with Modern Media, will help media and marketing professionals understand how to reach tweens using technology in a multi-platform world. The Ypulse Tween Mashup is co-located with DigitalLife, and takes place September 28, 2007, at the Javits Center in New York.

"KIDZ BOP is an amazing success story of a brand becoming a tween phenomenon and a franchise that now includes the highly-trafficked tween video site Kidzbop.com." said Anastasia Goodstein, Ypulse founder, editor and co-producer of the Ypulse Tween Mashup.

Anastasia continued, "We're also excited about the Ypulse readers who plan to attend. Some of the companies being represented will include:"

  •     Allykatzz.com
  •     B*tween Productions
  •     Cartoon Doll Emporium, LLC
  •     Cartoon Network New Media
  •     COGO
  •     Cone, Inc
  •     DC Comics/Warner Brothers
  •     EPM Communications
  •     HarperCollins Publishing
  •     Jupiter Research
  •     kajeet
  •     KIDZ BOP
  •     LEGO Group
  •     Lifetime
  •     National Geographic Kids
  •     National Geographic Society
  •     Neopets
  •     Newspaper Association of America
  •     Newsweek
  •     P&F Communications
  •     Procter & Gamble
  •     Practical Parenting Concepts
  •     School Library Journal
  •     Star Farm Productions
  •     Stardoll
  •     Temple University
  •     University of Northern Carolina Wilmington
  •     Weekly Reader
  •     Whyville
  •     Zoey's Room

About Ypulse
Ypulse, one of the top 50 marketing blogs on Ad Age's Power 150 List, is an independent blog for youth media and marketing professionals founded and edited by Anastasia Goodstein and now published by Modern Media. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

About KIDZ BOP LLC
KIDZ BOP is the most-popular and most-recognized music product in the U.S. for kids aged 4-11, selling over 10 Million CDs in 6 years. Featuring today's most popular songs, sung by kids for kids, KIDZ BOP CD titles have earned nine Gold-certified albums since their debut in 2001. A number of brand extensions have helped launch KIDZ BOP into a certifiable phenomenon. KIDZBOP.com has become a fast-growing online destination, where kids can create, share and watch a variety of content, including games and activities based on music and creativity. A national tour will roll out to theaters and small arenas across the country in Fall 2007, and a variety of licensed products are currently available, including products from Hasbro's Tiger Electronics. Kidz Bop LLC is a division of New York-based independent entertainment company Razor & Tie Entertainment, a vertically-integrated company that encompasses a music company with major label distribution, a home video company, a media buying company, a music publishing business, a direct marketing operation and a growing database of entertainment consumers. For more information, please visit http://www.kidzbop.com.

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