When Planning Home Improvement Projects Homeowners are Divided on How to Act on Their Green Building Beliefs

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For homeowners, words may be louder than actions. While most homeowners claim that green building is important to them, they are not acting on these beliefs for their own home remodeling projects.

ReliableRemodeler.com Matches Consumers with Local Contractors.

It's clear that green building is becoming more important in the home remodeling industry. However, at this point we are seeing older homeowners showing the most interest. As availability and variety of materials increases, we will likely see interest spread to a wider spectrum of homeowners.

Continuing with a series of surveys researching homeowner attitudes towards green building practices, ReliableRemodeler.com announces their latest survey results. While homeowners claim that green building is becoming more important to them, and is more than just a fad, they seem split when it comes to actually acting on those ideals.

Of the homeowners surveyed 50% said they were considering using green building materials for their home improvement project, while 50% stated they were not. Older homeowners were more likely to consider green building materials than younger homeowners. Only 28% of homeowners aged 21 to 30 said they would consider using green building materials for their home improvement projects compared to 68% of homeowners aged 61 to 70. The full green building survey results can be found on ReliableRemodeler.com.

"It's clear that green building is becoming more important in the home remodeling industry. However, at this point we are seeing older homeowners showing the most interest. As availability and variety of materials increases, we will likely see interest spread to a wider spectrum of homeowners." said Eric Doebele, President and co-founder of ReliableRemodeler.com.

When asked how important environmental goals were for their current home remodeling project, older homeowners were again more likely to place a higher environmental importance on their remodeling project. 50% of homeowners age 61 to 70 stated that environmental goals were extremely important to their projects, while only 18% of homeowners aged 21 to 30 stated that these goals were extremely important.

About ReliableRemodeler.com:
ReliableRemodeler.com is a leading nation wide home improvement contractor referral service working to bring together homeowners and contractors. To date, the company has matched over 200,000 homeowners with home improvement projects to quality, local contractors. Besides homeowners, the company targets over 1.2 million home improvement and remodeling contractors in the United States, providing them access to quality home improvement leads using proprietary matching technologies.
Both homeowners looking to start a home improvement project, or contractors who want to start receiving qualified leads, can visit our website, ReliableRemodeler.com.

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Paige Thomas
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