Sales Increase More Than 300% Instantly for the Art of Storage

Delta Design benefits from instant gratification results from bloggers.

Foxboro, MA (PRWEB) September 12, 2007 -- Recently launched, The Art of Storage brand (www.theartofstorage.com) by Delta Design reached out to several design blogs as part of an integrated "grass roots" awareness campaign to promote the company's entry into the home and housewares product category. Featuring modern home décor/storage products such as The Bach "kinder" coat hook, The Vermeer gravity efficient shelving unit and The Cezanne multi-task storage system, Delta Design sought recognition among like-minded design aficionados. During the last two weeks in August, The Art of Storage products appeared on several target home design blogs and resulted in instant website traffic and more than 300% increase in sales.

"Our initial blog outreach was really part of a larger strategy to increase awareness of our brand in the online world. As a small company, increased website traffic is the most cost effective way to build brand awareness," says Jeff Greenstein, President of Delta Design. "We were thrilled to get positive reviews from various blogs and quickly saw how powerful the 'word of blog' is. Our sales jumped right away and now theartofstorage.com comes up higher in organic searches."
   
The Art of Storage products were featured on several home & design blogs including Apartmenttherapy.com, NotMartha.org, Treehugger.com, Betterlivingthroughdesign.com and others. In addition to website sales resulting from the blog outreach, Delta Design has been able to increase their bricks and mortar presence in the US and abroad to carry The Art of Storage products.

The Delta Design team has been providing the sporting goods industry with innovative cycling products for the past 15 years, including most recently, the award winning iXi bike. Their design-led range of alternative storage products for the home is sold under The Art of Storage brand. From minimalist garment holders to more complex shelving, racks, and stands, The Art of Storage line offers a practical range of everyday fittings that are interesting, stylish, and enjoyable to use. Innovative design and high grade materials combine to make The Art of Storage collection the ideal choice for bringing "art" to home storage solutions. Products are available at The Container Store, various retailers, and from www.theartofstorage.com.

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