Marketing Research Demonstrates How to Predict a Consumer's Next Purchase with up to 82 Percent Accuracy

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Psychographic analysis is the key to predicting consumer behavior.

According to an article in the most recent issue of First-Perspective, a First Marketing publication, when researchers use a combination of demographic and psychographic analysis, they can predict an individual consumer's next purchase with up to 82 percent accuracy. By allowing companies to match products with those consumers who are most likely to buy them, psychographic segmentation improves the efficiency and effectiveness of their marketing efforts.

In another article that also addresses the importance of understanding consumer preferences, First-Perspective discusses Personalized URLs (PURLS) which are unique web addresses for each customer or prospect. For example, each copy of the newsletter contains urls that are specific to the individual recipient, such as and relevant to previously expressed preferences. PURLS allow each customer or prospect to receive highly targeted messages, make responses easy through pre-populated fields, and provide mechanisms to track each individual's online actions.

"In order for companies to market successfully today, they need to be on the cutting edge of data segmentation and data technology," says Ron Drenning, CEO of First Marketing. "First-Perspective provides insight and focus on emerging trends and offers marketing professionals many opportunities to understand and retain their customers, develop more effective media strategies, get more from sales channel partners, and create powerful and relevant communication programs."

First-Perspective is a free quarterly publication and is also available online at For additional information or to be placed on the mailing list, please call 800-736-0145 or email marketing(at)

First Marketing provides integrated online and offline marketing communications programs that maximize the value of customer relationships for its clients. Combining segmentation strategies based on sound research with compelling, high-impact creative, the company uses print, online, and broadcast media to foster loyalty, increase retention, cross sell/upsell products and services, and motivate profitable behavior. Its total project management approach has proven successful for a variety of Fortune1000 companies.

For further information, please contact either Norma Wolpin or Joanna Knight of First Marketing at 954-979-0700 or by email at nwolpin(at) or jknigjht(at)


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Norma Wolpin

Norma Wolpin
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