IT Distributor ISA Hardware and AMD Launch "Good - Better - Best" Campaign to Promote Solutions Based on AMD Products

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IT distributor ISA Hardware and AMD have launched "Good - Better - Best" campaign aimed at providing channel partners in Central and Eastern Europe with complete platform solutions based on AMD products.

ISA Hardware, a dynamic international computer components distributor operating in the markets of Eastern Europe, Middle East, and North Africa, has announced the launch of "Good - Better - Best" campaign aimed at providing channel partners with complete platform solutions based on AMD products.

The campaign will focus on the markets of Central and Eastern Europe, Russia, and the CIS. ISA Hardware will offer dealers, resellers, small system integrators, as well as end-users buying via ISA's online shop at http://www.isahardware.com an optimal solution based on AMD products - AMD CPU, AMD Chipset and ATI Graphics.

Channel partners and individual online shoppers will now be able to choose the right platform for their various needs: Gaming, Multimedia, and Everyday performance. The offered platform bundles will be subdivided into three packages in line with the "Good - Better - Best" campaign motto.

Gaming:
Delivering the best gaming performance and ready for the next-generation of multi-threaded games

Multimedia:
The best solution for high-end multimedia and digital applications

Productivity:
High-end Windows Vista or XP Office solution for use with up to four displays. The highest office productivity with better multitasking and quick switching between applications

Channel partners will receive sales and marketing support over the whole course of the campaign. In addition, ISA Hardware and AMD will support the best partners with various incentives.

For a detailed description of the "Good - Better - Best" campaign please visit: http://www.isahardware.com/info/AMD_Platform_Solution.jsp

About ISA Hardware
ISA Hardware Group is one of the most dynamically developing computer component distributors with headquarters in Cyprus. It has 10 subsidiaries across its regions serving customers in more than 20 countries of the EEMEA region. In January 2004 ISA Hardware became master distributor of Advanced Micro Devices (AMD) products in Eastern Europe, Former Soviet Union, Ireland and Egypt. The newly established cooperation soon led to significant business results. The sales of AMD box products in the countries with ISA Hardware's representation have seen a steady growth since early 2004, and already have a threefold lead over the sales of tray products.

For more information please visit http://www.isahardware.com.

Contact:
Victor Krasnov
Marketing Director
Tel.: +375 17 2147762
E-mail: marketing_isa(at)isahardware.com

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VICTOR LUKYANOW
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