Lundgren Honda and Spradley Auto Network Generate Higher Service Frequency and Revenue using the MyCarPage Online Vehicle Garage

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MyCarPage, an automotive industry pioneer and leader in personalized customer acquisition and retention solutions, announced today that two leading automotive franchises from its nationwide network of dealers, Lundgren Honda of Auburn, MA and Spradley Auto Network of Pueblo, CO have achieved record-breaking results from using the MyCarPage Vehicle Garage service.

MyCarPage, an automotive industry pioneer and leader in personalized customer acquisition and retention solutions, announced today that two leading automotive franchises from its nationwide network of dealers, Lundgren Honda of Auburn, MA and Spradley Auto Network of Pueblo, CO have achieved record-breaking returns on investment from using the MyCarPage Vehicle Garage service.

Both dealerships use MyCarPage to acquire new customers, improve satisfaction and loyalty with existing customers, recapture 'lost' customers and increase website traffic to their dealerships. Additionally, the dealerships also experience shortened sales cycles, increased service frequency, and are able to send immediate and targeted customer communications.

Spradley Auto Network of Pueblo, CO uses MyCarPage to earn their customers' loyalty by enhancing the ownership experience online. Spradley has achieved this while dramatically lowering costs in other areas, such as direct-mail marketing. Furthermore, they have increased customer retention and improved communications with the consumer, including greater efficiency in the processing of manufacturer recalls.

Clint Andrews, Internet Business Manager for Spradley, recently reported his results at a 20 Group meeting. As a result of utilizing the MyCarPage service, email collection has increased by 225% and website traffic has increased 154%.

Lundgren Honda's Service Manager, Chuck Shearns, reported that Lundgren is experiencing similar results. A Lundgren consumer using MyCarPage spends an average of 121% more annually than a non-MyCarPage consumer. Additionally, MyCarPage users go in for service an average of 2.79 times per year vs. 2.09 times per year for non-MyCarPage consumers.

"MyCarPage is easy to use and you can connect with your customers quickly. People like me get busy and marketing initiatives can seem like a daunting task sometimes. This business also has its peaks and valleys. When business starts to slow, service managers tend to be reactive; but most methods take too much time and wind up hitting when you really don't need it -- MyCarPage gives a service manager the ability to flip the switch in as little as 24 hours," said Chuck Shearns.

These record results are not isolated to just these two MyCarPage dealers. MyCarPage dealers throughout the U.S. showed substantial increases in both annual service frequency and annual service revenue as published in a recent report by MyCarPage. Annually, MyCarPage dealers averaged 2.21 service visits for MyCarPage users, but only 1.60 service visits for non-MyCarPage customers.

Equally impressive, yet even more beneficial, is that MyCarPage dealers generate an average of $83 additional revenue from their consumers; that's over 20% more in revenues than their non-MyCarPage consumer.

About MyCarPage:
MyCarPage increases customer acquisition and loyalty by improving the consumer's vehicle ownership experience. Available for any car, truck or SUV owner, MyCarPage enables consumers to automatically manage all their automotive needs in single place.

MyCarPage is a free personalized webpage that provides automatic service reminder and recall emails, vehicle resale values, traffic reports, access to your service history, gas prices, DMV information, discounts on automotive products and service and much more.
Consumers spend over $1 trillion annually on the purchase, maintenance and ownership of their vehicles. MyCarPage's "plug and play" automotive portal, enables any businesses to instantly build a meaningful relationship with any customer or prospect by "parking" their vehicle on the business's website. MyCarPage's valuable consumer benefits improve sales and customer satisfaction by providing personalized and invited communications throughout the consumer's entire vehicle ownership.

MyCarPage is the pioneer and industry leader in personalized online automotive solutions for consumers starting with the first electronic vehicle owner's manual created for General Motors Corporation and Mazda Motors of America in 1994. Today, MyCarPage manages the automotive needs for over a million of vehicle owners making their vehicle ownership more enjoyable, economical, and convenient.

For more information about MyCarPage visit: http://www.mycarpage.com.

For more information about Lundgren Honda visit: http://www.lundgrenhonda.com/index.htm?bhcp=1

For more information about Spradley Barr visit: http://www.spradleybarr.com/

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Michael Moskowitz
MyCarPage
310-437-6400-112
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