Shure Finds New Voice; Goes 'Universal' With Integrated Document Technologies; Legendary Audio Equipment Maker Launches Aggressive E-Business Strategy and Centralizes Knowledge Management

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Shure Incorporated, a world-wide leader in producing professional and consumer audio products, launched a new, "universal" content management tool. It did so with the Assistance of Integrated Document Technologies, Inc. (IDT). The new system is fueling Shure's e-business strategy. It allows all of the company's information to be stored, accessed and managed on the Web.

The audio electronics company that has enabled people to express themselves for generations has found a new way to express itself on a global scale.

Shure Incorporated of Niles, Ill., with the assistance of Itasca, Ill.-based Integrated Document Technologies (IDT), recently launched a new, "universal" content management tool that is fueling its e-business strategy and allowing all of the company's information to be stored, accessed and managed on the Web.

Shure is a global leader in producing professional and consumer audio products. It is best known for the microphones it has produced since 1925 -- considered the gold standard by musicians worldwide.

Singing in Several Languages

The need for better knowledge management coincided with the Shure's aggressive e-business strategy. "With operations in seven countries, we needed to access content globally and efficiently," says John Purnell, Software Development Systems Specialist, Global IS and leader of the project at Shure. "There are three global websites with in-language copy and about 40 single web pages on our site with some in-language copy."

Once its IS team mapped out a plan for selecting and rolling-out a new system, Shure enlisted the expertise of IDT, a national provider of integrated enterprise content management solutions. Assisting with system specification, implementation and integration, Shure and IDT selected the Stellent Universal Content Management (UCM) offering.    
The selection of Stellent UCM, which offers modules for specific applications like Document and Web Content Management, enabled IDT to replace Shure's existing electronic content management system, and begin migrating its headquarters from a paper-based to a web-based system.

"Creating a knowledge management repository that is accessible via the Web - essentially linking our internal enterprise content to web content - made this system a perfect fit," says Purnell. "The Stellent solution is an end-to-end, integrated Enterprise Content Management strategy. It wraps up many of our needs, including self-management of content for our web and Intranet sites, digital asset management for our intellectual property; content lifecycle management, and document imaging and transactional workflow for our SAP integration."

Shure ROI:
Since the rollout in July 2006, the benefits have been noticeable. From a knowledge management standpoint, Purnell estimates that more than thirty thousand documents were incorporated into the system in the first month. Shure is steadily moving forward with its corporate strategy to have the entire global enterprise using Stellent for its content management needs.

As it relates to the launch of Shure's newly-designed website and its e-business strategy, the new system is serving its purpose as a centralized, unifying management tool. "The site is now truly global and integrated in multiple languages," says Joe Hasselwander, Manager of the E-Marketing team at Shure. "This is giving us tremendous flexibility, especially worldwide. It's allowing us to introduce new products and branding initiatives faster, and allows U.S. customers to go to our website to make purchases, making it easier to do business with us."

Internal adoption of the system has also been strong. The content management benefits enable the web content managers to manage and update information more easily and they have also made the site more accurate and accessible to Shure's channel partners.

"We're harnessing our global information resources through this system," says Purnell. That's helping make the most our staff time and talents."

An in-depth case history about how IDT helped Shure develop its content management tool is available at

About IDT, Inc.:
IDT, Inc. ( helps small, mid-market and enterprise firms achieve maximum efficiency by offering integrated ECM, ERP and CRM solutions.

From IDT Completeā„¢, which allows clients to achieve both efficiency and compliance by integrating ERP and ECM, to pre-engineered IDT Pilot Packsā„¢ that ensure quick return on investment, IDT uses phased and flexible integration of industry-leading software applications to
place the power of scalable systems at clients' fingertips.

IDT's full range of integrated offerings include software applications, hardware, and systems for scanning and imaging; services for document and materials conversion, storage and electronic archiving; systems integration and support; and strategic consulting for quality assurance. IDT maintains a broad client base that includes government and state agencies, life sciences and
health care, manufacturing and distribution companies, and financial services and insurance organizations. For more information, call 1-877-SCAN-IDT or visit

About Shure Incorporated:
Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced a wide variety of high-quality professional and consumer audio products, providing a vehicle for an individual's personal sound. Shure's diverse product line includes world-class microphones, premier wireless audio systems, consumer earphones and mobile phone headsets, problem-solving mixers, digital signal processors, personal monitor systems, and top-rated phonograph cartridges. Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets, and settings.

Shure Incorporated corporate headquarters are located in Niles, IL in the United States. Regional sales and marketing offices are located in: Heilbronn, Germany; London; and in Hong Kong.


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