San Francisco, CA (PRWEB) September 13, 2007
Edward Kim, CEO of interactive marketing agency Red Bricks Media, will present Global B-to-B Search Marketing: How Adobe Conducts Multinational Campaigns, at MarketingSherpa's B-to-B Demand Generation Summit 2007 in Boston and San Francisco, October 15-16th and 29-30th, respectively.
Together with Anne Wadia, senior marketing manager for Adobe Systems, Mr. Kim's presentation will cover the different considerations behind creating an effective international search engine marketing campaign, including how to manage global search campaigns, how to localize search internationally, and how to set up your global organization for success in search.
The presentation will primarily focus on Europe and Asia. It will cover the major search engines in the United Kingdom, Germany, Spain, France, Japan, Korea and China. The presentation will also spotlight strategies, challenges and best practices for creating landing pages in English versus native languages, the differences in eye behavior between the western world and Asia, and Kim and Wadia's observations regarding international paid search campaigns using English keywords and ad copy versus local language keywords and ad copy.
Mr. Kim is enthusiastic about the opportunity to speak at the conference. "I'm honored to present with Anne Wadia from Adobe Systems at MarketingSherpa's B-to-B Demand Generation Conference 2007. Anne and I have worked closely on search campaigns for Adobe products all over the world, and we're very excited to share some unique insights we've gleaned from our international search marketing experiences with the best and brightest minds in marketing."
About Red Bricks Media
Red Bricks Media is a San Francisco interactive marketing agency, offering a full line of services including Search Engine Optimization (SEO), Pay Per Click Advertising Services (PPC), email campaigns, and comprehensive interactive media strategies covering CPA-based campaigns, lead generation programs and emerging media.
Red Bricks Media is headquartered in San Francisco, with offices in Hong Kong and New York City. The company's client list includes Adobe Systems, Hearst Magazines, Seagate, Computer Associates, Financial Times, and Blue Shield of California. Visit http://www.redbricksmedia.com for more information.
About Adobe Systems, Inc.
Founded in 1982, Adobe Systems Incorporated (http://www.adobe.com) builds award-winning software solutions for Network Publishing, including Web, ePaper, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second-largest PC software company in the U.S., with annual revenues exceeding $1.2 billion.