Rising Momentum of Online Employer Videos

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Employer branding videos are gaining momentum among fortune 500 companies as a way to attract the savviest young professionals.

Innovative employers, such as Disney, Nike, Google, L’Oreal, Ernst & Young, FBI, and CIA, embraced our concept long before our official launch. Their videos have been on our site from day one

Employer branding videos are gaining momentum among organizations as a way to attract the savviest young professionals. Just one month after CareerTV’s official launch, the company has emerged as the nation’s largest site for online employer videos.

With more than 300 employer branding videos in its library, CareerTV is significantly ahead of the competition. The high number of Fortune 500 companies represented among CareerTV’s clients add fuel to the industry’s recognition of employer branding videos. "Innovative employers, such as Disney, Nike, Google, L’Oreal, Ernst & Young, FBI, and CIA, embraced our concept long before our official launch. Their videos have been on our site from day one," says Jim Buttimer, Chief Operating Officer at CareerTV.

CareerTV had its official launch at Spotlight, Times Square, New York, on August 7, 2007. Since then, more than 100 new employer videos have been added to the site; among them are Starbucks, Deutsche Bank, T-Mobile, and Hewlett-Packard. CareerTV’s approach is to connect employers with top talent using the dynamic world of multi-media. Companies from all industries can showcase the culture, the workplace, and give an insider’s perspective into the company. CareerTV also gives job seekers the opportunity to download their own video resumes for free, a service that has just started to gain momentum.

"Based on the results to date, we expect to have several hundred thousand video views by the end of October," adds Jim Buttimer. To increase the traffic among job seekers, CareerTV will participate at the annual NBMBAA event in Florida later this week. This is the nation’s largest professional recruiting exhibition with over 15,000 participants.

"Part of our rapid growth can also be explained by the number of new partnerships we have established. Among them are CollegeRecruiter.com, WetFeet.com, PayScale, and Yahoo! HotJobs. Through these partnerships, we anticipate getting over half a million new viewers," says Buttimer.

Experts from the human resource industry agree on the added impact of online videos, both for corporations trying to attract and retain top talent, and for individuals downloading their own video resumes as they aim to attract preferred future employers.

"We predict that within three years, every company will have its own employer branding video to highlight the corporate culture and give an insider’s perspective of the work place," says Lars-Henrik Friis Molin, owner and CEO of CareerTV. "It is not enough to be seen, you have to be heard, too, in order to land a job or to fill a critical position in today’s competitive marketplace."

About CareerTV:
CareerTV is the most-trafficked career video website and has the largest collection of employer videos online. We help students and young professionals learn more about careers within the world's top companies. Our online employer video library includes inside perspectives to corporate culture and career opportunities at some of America’s top employers such as Google , L’Oreal, JP Morgan, and Walt Disney. In addition CareerTV.com works to promote employer brands with media companies such as, WetFeet, Jungle Media Group, and hundreds of colleges and universities across the country. CareerTV is a sister company to Universum – the world’s leader in student surveys, and whose independent research is cited by CNN, Fortune Magazine, New York Times, and Wall Street Journal.

Media Contact:
Helen Luttemo, Director of Public Relations, CareerTV,
+1-415-244-4414

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Helen Luttemo
CareerTV
415-244-4414
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