ReachForce Insight Marketing Campaign Prediction Software Now Available

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ReachForce announced the general availability of ReachForce Insight, the company's new software-as-a-service (SaaS) solution that analyzes customer win data and sales pipeline flow to provide a marketing-centric view of market segments that are ripe for demand generation campaigns. This is the Industry's first technology platform using "in funnel flow analytics" and "market sector clustering" with proprietary algorithms to predict market hot spots.

The ReachForce Insight software solution is the next logical step for ReachForce

ReachForce Inc., a worldwide provider of OnDemand data solutions, announced today the general availability of ReachForce Insight, the company's new software-as-a-service (SaaS) solution that analyzes customer win data and sales pipeline flow to provide a marketing-centric view of market segments that are ripe for demand generation campaigns. This is the Industry's first technology platform using "in funnel flow analytics" and "market sector clustering" with proprietary algorithms to predict market hot spots.

"ReachForce Insight is one of the few tools both Sales and Marketing can agree on," said Pam O'Neal, Senior Director of Marketing at NetQoS. "At any given moment, I can get instant visibility into my best buyers and identify additional prospects with the same characteristics to precisely target my campaigns. That means more qualified leads that move through the pipeline quickly and, of course, more revenue."

Until now, ReachForce has provided marketers with high quality contact databases based on a person's role and responsibilities within an organization, helping to ensure marketing and sales initiatives are delivered to the right buyers every time. Now, with the introduction of ReachForce Insight, the company's first SaaS solution, ReachForce is providing companies a closed loop solution for demand generation by identifying the right target markets, based on CRM data, as well as enabling Marketers to create custom contact databases based on the results.

"While a lot of effort and investment has been made in tracking the sales pipeline process, fewer companies have invested in improving visibility of the sales funnel," said Rebecca Wettemann, Vice President at Nucleus Research. "ReachForce helps sales and marketing work together to better understand and refine lead generation efforts."

ReachForce Insight delivers:

  •     Customer Win Analysis by Industry
  •     Data on deals that moved through the sales funnel the fastest
  •     Revenues and employee sizes for Industry wins
  •     "In Funnel" Analysis for marketing campaign adjustments
  •     Geographical location of customer wins
  •     Market Penetration and available market by segment

By understanding customer win characteristics and sales funnel flow analysis, marketing and sales teams are able to better focus outreach efforts on other companies that fit that similar profile.

"Since the acceptance of CRM applications, a gap has existed between sales execution and marketing demand generation; ReachForce Insight is bridging that gap," said Suaad Sait, ReachForce CEO. "Insight accomplishes these goals by turning static CRM data into actionable marketing and sales campaigns based on an organization's current wins and sales pipeline flow enabling companies to drive more revenue faster."

ReachForce Insight performs real-time wins and sales pipeline analysis on CRM data and allows marketers to visualize and gain insights into what marketing segments have been the most successful and which types of companies have the shortest sales cycles. By analyzing sales wins and combining those results with historical data, Insight not only creates a profile of target market sweet spots, but also provides a count of how many more companies look just like these. In addition to identifying winning market segments, Insight provides sales and marketing teams the ability to analyze "in funnel" activity and enables them to make adjustments to programs to help move these deals to close faster.

"ReachForce's latest product is helping sales and marketing teams see eye-to-eye on the best market segments to target," said Joshua Greenbaum, Principal at Enterprise Applications Consulting. "By using real-time CRM data, companies can be sure that marketing lead generation campaigns and sales execution are aligned to drive revenue."

When combined with ReachForce data services, Insight enables Marketers to focus their efforts on the right company and the right contacts, every time.

"The ReachForce Insight software solution is the next logical step for ReachForce," said Sait. "Our goal has always been and continues to be providing marketers with the richest data possible to drive their demand generation initiatives. Previously, we relied on our customers to create a company profile and we delivered role-based contacts within those target companies; with Insight we can take the guesswork out of what market segments are driving the most revenue."

Availability
ReachForce Insight is available today and is fully integrated with salesforce.com. ReachForce will be demonstrating the new product at salesforce.com's user event, Dreamforce, next week in San Francisco. For companies not using salesforce.com, data can be imported directly into ReachForce Insight yielding the same results. For more information on Insight, contact ReachForce at http://www.reachforce.com/insight or (512) 327-9000 Ext. 7103.

About ReachForce
ReachForce, Inc. is a privately held company backed by venture firm G-51 Capital, both based in Austin, TX. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce's revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM investments. For more information on ReachForce, please visit http://www.reachforce.com.

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