Ft. Collins, CO (PRWEB) September 17, 2007
The annual Tour de Fat, a ballyhoo of bikes and beer, with environmental sustainability at the very heart of it all, is headed to Flagstaff, Arizona once again. The cycling circus spins into town on October 6, 2007. The tour will hit 12 cities throughout the summer, while traveling on B100 biodiesel fuel.
Tour de Fat began seven years ago in Ft. Collins, Colorado to increase awareness and participation in cycling as the sustainable transportation alternative. Tour de Fat has captured the imagination of communities across the West bringing people together with fanciful entertainment, contests, art displays and, of course, New Belgium beer. Last year Tour de Fat traveled to 11 cities, attracted more than 31,000 people and raised more than $166,000.
It has become a great tradition for bike enthusiasts, charities and bon vivants of every kind.
"Tour de Fat is a one of a kind, must-see summer event," said Chris Winn, Tour de Fat's coordinator and event evangelist. "People and bikes parade around decorated in outrageous costumes, great musicians take to the solar-powered stage, and fascinating performers entertain with creative antics, all while we raise money for local organizations that support the two-wheeled lifestyle."
Tour de Fat is free to participants, but money spent on beer and New Belgium Brewing groovy goods goes towards local charities and organizations. The Flagstaff stop will raise money for Flagstaff Biking Organization, which advocates bicycling as a form of transportation and recreation and Northern Arizona Pride Association, the region's premiere gay, lesbian, bisexual and transgender organization.
In addition to raising green Tour de Fat supports "green" initiatives. Consistent to New Belgium Brewing's commitment to environmental sustainability, Tour de Fat seeks to leave as small an environmental imprint as possible.
New to TDF this year:
Other annual sustainable gestures include:
Sideshows: The Yard Dogs Road Show
Come see their traveling show that is part cabaret, vaudeville and rock and roll, including sword swallowing, fire eating and dancing dolls.
Other cities along the Tour de Fat route include:
For more information on Tour de Fat, please visit http://www.newbelgium.com/. To see a video montage of previous Tour de Fat stops log onto http://www.followyourfolly.com/folly_tour_de_fat.html.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.
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