Bonfire Chief to Present Webcast on Audience-Centric Communication Planning

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Gordon Rudow, chief executive of Bonfire Communications, brings expertise in strategic communications, branding and employee engagement to HR.com web event.

Bonfire Communications, an organizational communications agency specializing in employee engagement and strategy implementation, has announced that it will present a webcast with hosting site HR.com on Audience-Centric Communication Planning.

Bonfire's chief executive, Gordon Rudow, will lead the live webcast on Friday, September 21st from 8:00-9:00 a.m. PDT. The event will be open to individuals who register for the webcast.

Rudow will detail Bonfire's unique approach and methodology for designing highly customized strategic communication campaigns that drive conversation and behavior change, while illuminating key lessons learned from Bonfire's award-winning work. Attendees will learn essential tools for developing effective and meaningful employee communications that meet the specific needs and concerns of various internal audiences.

"When it comes to crafting and conveying an organization's messages, communicators are responsible for a world of content and strategy," explained Rudow. "Audience-centric design allows leaders and managers to use a strategic thinking and dialogue process for planning that simultaneously incorporates brainstorming, business goals and design criteria. The result is a more effective and sustainable communications framework that organizes, promotes, and increases participation in the company's offerings," said Rudow.

Participants can access the webcast by logging in or signing-up for a free HR.com membership. Once on the site, users will need to register for the webcast by visiting the following link: http://www.hr.com/stories/1189105257709

About Bonfire Communications
Bonfire Communications is an organizational communications agency specializing in employee engagement and strategy implementation. The agency helps companies drive conversation and behavior change to implement critical business initiatives, using a unique audience-centric approach. Bonfire's goal is to help organizations and communities become more passionate, connected and effective. By integrating strategy development and change management with award-winning design and creative media, Bonfire has crafted some of the most effective communication campaigns in the business. The agency's client roster includes names such as Gap Inc., Starbucks, Oracle, and Genentech. Learn more about Bonfire at: http://www.bonfirecommunications.com.

About HR.com
HR.com is the largest global social network connecting HR Executives with the knowledge, advice, expertise and resources they need to manage the people side of their business. Through community, user-contributed content, shared best practices, tips and online knowledge sharing, 150,000 HR Executives actively engage in their community that focuses on providing solutions and answers to today's toughest HR challenges.

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Preston Lewis
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