Online Lead Generation Association to Host Panel Discussion On Government Regulation of Lead Generation Practices

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The Online Lead Generation Association (OLGA) on September 24 will host a panel discussion with a representative of the Federal Trade Commission on the topic of questionable lead generation practices.

The Online Lead Generation Association (OLGA) on September 24 will host a panel discussion with a representative of the Federal Trade Commission on the topic of questionable lead generation practices.

The panel discussion, titled "Online Lead Generation in the Regulatory Spotlight," will take place from 1:45-2:30 p.m. during the OMMA East Expo at the Hilton New York.

Participating in the panel will be: Leonard Gordon, Acting Assistant Regional Director, Federal Trade Commission; Dan Felter, OLGA Chairman and CEO of Opt-Intelligence Inc.; and Jordan Rohan, analyst, RBC Capital Markets Corp. It will be moderated by Jere Doyle, CEO, Prospectiv.

"The tide is turning against questionable lead generation practices, as evidenced by the ongoing investigations instigated by the FTC and by attorneys general around the country," said Felter. "Since OLGA is the leading proponent of best practices in lead-gen, it's critical that we enable the industry to learn what government regulators are thinking. Also, Jordan Rohan is one of the foremost analysts covering the lead-gen industry, and his insights are always valuable to any such discussion."

The panel is one of four at OMMA East that have been organized by OLGA. The other three panels, also on Monday, are "Best Practices in Online Lead Generation," "Search and You Will Find Lead Generation Opportunities," and "Making Dollars and Sense out of Social Networking Sites."

For details, go to http://www.OMMA-Expo.com.

For more information about OLGA, please visit http://www.olgassociation.org.

CONTACTS: Dan Felter, Chairman, Online Lead Generation Association: 212-594-3862, Ext. 12,; Steve Ellwanger, Communications Director, Online Lead Generation Association: 203-656-3775.

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