NewsBios Proprietary Database Passes 7,000 Profiles of Influential Journalists

Share Article

With a single story, a business reporter making $80,000 a year can impact the market value of a publicly traded company - for better or worse - by hundreds of millions of dollars. So you better know with whom you are dealing. NewsBios now offers in-depth dossiers on more than 7,000 influential reporters. These dossiers include all pertinent public information about the reporters and editors it investigates. Frequently, NewsBios turns up controversies in which the journalists have been involved; prior jobs the journalists would sooner forget; family relationships that might bear on how a journalist views a story; or opinions the journalists have expressed in venues other than their own news organization.

NewsBios, the popular web service that provides in-depth profiles of influential journalists, says it has now sold more than 7,000 unique journalist dossiers, each of which is available for only $69.95.

Unlike "official" bios and resumes that news organizations and individual reporters provide the public, NewsBios dossiers include all pertinent public information about the reporters and editors it investigates. Frequently, NewsBios turns up controversies in which the journalists have been involved; prior jobs the journalists would sooner forget; family relationships that might bear on how a journalist views a story; or opinions the journalists have expressed in venues other than their own news organization.

Among the most popular profiles sold by NewsBios are those of reporters at The Wall Street Journal, The New York Times, The Financial Times, Fortune, BusinessWeek, Forbes, Bloomberg, Reuters and other financial news outlets.

"Companies and their PR agencies understand that these journalists hold great sway over how investors and the public at large view them," says Dean Rotbart, NewsBios founder and executive editor. "With a single story, a reporter making $80,000 a year can impact the market value of a publicly traded company - for better or worse - by hundreds of millions of dollars. So you better know with whom you are dealing."

NewsBios, currently celebrating it 20th anniversary, employs professional journalists and researchers to scour public sources of information for every nugget of relevant information about the reporters and editors it profiles. NewsBios' sources include alumni directories and newsletters; professional association membership lists and newsletters; court and property tax records; blogs, social networking sites, paid media newsletters and directories; and its own proprietary databases.

"Doesn't your CEO want to know, before he or she is interviewed by a financial reporter, what that journalist's track record is at the paper?" asks Rotbart. "Believe me, when it comes to a company's reputation, an ounce of prevention really is worth a ton of cure."

"Every week, largely based on word-of-mouth recommendations, we welcome new clients into the fold," says Olivia Mayer, NewsBios' editor. "We are proud that many Fortune 500 companies and dozens of the most respected PR agencies in the country look to us to help them with their media research needs."

One of the services that NewsBios clients most welcome is the fact that if NewsBios doesn't have a journalist's dossier on file, NewsBios is able to build a custom profile rapidly. "While most clients will give us at least 24 hours, when there is an urgent need, we can complete a full NewsBio on the same day, often in a matter of only a couple hours," Mayer says.

"Some of the truths we've uncovered about mainstream journalists would blow your mind," Rotbart adds. "We have umpteen examples of the dictum that says, 'if you think all reporters are pretty much alike, think again.'"

The 7,000 existing journalist dossiers are available for only $69.95 each. Custom profiles for journalists who aren't already on file, begin at just $150 each.

Among the recent best-selling NewsBios are those of:

  • Mara der Hovanesian - BusinessWeek
  • Matthew Bishop - The Economist
  • Justin Baer - Bloomberg News
  • David Wighton - The Financial Times
  • Andress Ross Sorkin - The New York Times
  • Leslie Cauley - USA Today
  • Neil Weinberg - Forbes
  • Ransdell Pierson -- Reuters
  • Patricia Sellers - Fortune
  • Lawrence C. Strauss - Barron's
  • Dennis K. Berman - The Wall Street Journal

For more information, visit http://www.newsbios.com or phone 1-866-NEWS-070, ext. 2. Sample profiles are available free of charge to qualified companies and PR agencies.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

DEAN ROTBART