New Media, New Influencers and Implications for the PR Profession
Palo Alto, Calif. (PRWEB) September 13, 2007
The Society for New Communications Research (SNCR, http://www.sncr.org) has been awarded a research grant from the Institute for Public Relations (http://www.instituteforpr.org) and Wieck Media (http://www.wieck.com). The research study titled "New Media, New Influencers and Implications for the PR Profession," will explore the impact of Web 2.0 and social media tools on communications and the public relations profession.
The study is being conducted by a team of SNCR Fellows comprising seasoned PR professionals, journalists and academics, including Joseph Carrabis, John Cass, Paul Gillin, Richard Nacht, Greg Peverill-Conti and SNCR research assistant Myungshin Shayna Kim. Through surveys and case studies, the research team will investigate how our conceptions of media and influence are evolving, how the role of PR is being redefined and what new skills are needed.
Public relations, corporate and marketing communications professionals experienced in the use of social media in their communications initiatives are invited to participate in this research. A survey questionnaire is available at http://www.newcommreview.com/?p=802. A complementary survey aimed at consumers of social media is also posted at http://www.newcommreview.com/?p=802. All consumers of media are invited to participate.
"New media and communications tools and technologies such as blogs, podcasts, online video and RSS, and the emergence of citizen journalism are redefining our conceptions of media and influence. This is having a profound impact on the PR profession," stated Frank Ovaitt, president and CEO, the Institute for Public Relations.
"No longer is media limited to traditional channels, nor can influence be attributed solely to journalists, analysts, industry experts and pundits. Conversation has replaced static corporate messaging, and effective spokespeople and ambassadors can be found both within and outside of organizations," added Jen McClure, executive director, Society for New Communications Research. "This is an exciting time to be exploring the world of media and communications."
"By supporting this important research, we hope to provide insight and clear and functional advice about utilizing new information channels, and also to help decide if your organization is ready for social media." said Tim Roberts, president, Wieck Media. "There are a lot of buzzwords and hype surrounding these new mediums and we want to cut through the clutter to provide a better understanding of the changing landscape."
The research findings will be shared at the Society for New Communications Research Symposium, which will be held December 5-6 in Boston (http://www.sncr.org/symposium). The event will be sponsored in part by the Institute for Public Relations and Wieck Media. Other sponsors include the Boston chapters of the American Marketing Association and Public Relations Society of America, Weber Shandwick and iContact.
About the Institute for Public Relations:
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations. It exists to build and document research-based knowledge in the field of public relations, and to mainstream this knowledge into practice and education. For more information, visit http://www.instituteforpr.org.
About Wieck Media:
Wieck Media is the official online technology partner of the Institute for Public Relations. Launched in 1991 by a group of United Press International veterans, the company was founded to facilitate the distribution of news, images and video to print, broadcast and web news outlets around the world. Key clients include The New York Times, Kyodo International, Toyota, GM, Honda, DaimlerChrysler, Ford, Michelin, Verizon, Australian Customs Service, Los Angeles World Airports, American Airlines, Southwest Airlines, Haymarket Publishing in London and The Arthur W. Page Society. For more information, visit http://www.wieck.com.
About the Society for New Communications Research:
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society's Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society's members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising industry associations, research organizations and other leading think tanks. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
Society for New Communications Research