Overture Premiums & Promotions Expands Custom Web Promotional Services and Promotes Carolyn Maskudian to Internet Sales & Marketing Manager

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Overture is expanding its custom e-store/promotional web services to meet increasing demand. Carolyn Maskudian has been promoted to Internet Sales & Marketing Manager as part of this expansion.

Overture Premiums and Promotions is expanding its Custom Web Promotional Services and has promoted Carolyn Maksudian to Internet Sales and Marketing Manager to meet growing client demands for custom promotional e-store web sites.

"Overture is one of the industry's leading innovators in the development and management of custom Web stores," explains Heather Sanderson, CEO of Overture. "We've seen a constant and significant increase in demand for client-proprietary promotional e-stores and are expanding our staff and services in this area."

Carolyn Maksudian has been promoted from Customer Service Representative/Team Leader at Overture to Internet Sales and Marketing Manager as part of this expansion. Carolyn has been with Overture since 2003 working in both account management and customer service. Her extensive knowledge of Overture's product lines and suppliers will greatly enhance the Custom Web Promotional Services team in developing and maintaining custom-designed e-store/promotional web sites for Overture clients.

"I am very excited to become a part of this Overture team. It's a part of why I joined Overture," says Carolyn Maksudian. "I've spent several years gaining knowledge and familiarity with the thousands of advertising specialty and promotional products offered by Overture. Now I can combine that knowledge with my past experience in web stores and customer service to help develop and maintain the very best and most comprehensive e-store/promotional web sites for our clients."

Prior to joining Overture, Carolyn worked at a top 100 promotional products company where she managed several e-store/promotional product web sites. She also worked at Dayton Hudson Corporation as Guest Service Team Lead where she responsible for developing front-end incentive programs and managing inventory levels in increase product sales and profits, and reduce pilfering.

Overture is one of the advertising specialty and promotional products industry leaders because of its innovative approaches to determining client needs. "When we research the development of an e-store/promotional web site for a client, we not only review the promotional product ordering requirements, but also each client's specific promotional needs to determine whether other tools and services, such as online promotional marketing support, should be included to provide each client with the very best promotional Internet tool available," adds Heather. "Part of our long-term business strategy is to grow this portion of our business to meet our clients' demands and maintain our position as a leader in our industry."

For more information or for an interview contact Heather Sanderson directly at: 847-573-6087, heathers @ overturepromo.com or media contact: Kathryn Jordan at 847-682-1279, kathrynj @ overturepromo.com. For additional news and press photos, please visit: http://www.overturepromo.com/news.

Founded in 2001, Overture Premiums & Promotions offers more than 700,000 advertising specialty and promotional products; comprehensive in-house production and graphics services; fulfillment/distribution coordination; product web site design and management; and event support. Its management team is comprised of some of the industry's "top-talent" who have more than 25 years experience in the advertising specialty and promotional products market. Overture also is certified as a Women-Owned Business by the WBENC and is one of Promotional Marketing's Top 50 Distributors. It is located in Vernon Hills, Illinois, a northwest suburb of Chicago. Overture Premiums & Promotions, 595 North Lakeview Parkway, Vernon Hills, 60061; Toll-Free 888-456-9594; 847-573-6080.


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Heather Sanderson
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