The Latest Brazilian Keratin Hair Straightening Treatment Exclusively At Shampoo Avenue B

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The latest treatment in Brazilian straightening.

People are buzzing about the Brazilian Keratin Straightening Treatment (BKST). Shampoo Avenue B wants to let the public know that it is the only salon in New York City, for all we know the country, that is doing the newest version of BKST.

What's BKST?
It's a progressive blow dry that lasts roughly 10 weeks. It's made for people with frizzy wavy/curly hair that want it to look straight, smooth, and shiny without having to commit to the more damaging permanent straighteners of the past. Also, unlike the permanent straighteners, it can be performed on color treated hair.

What's the difference from the older version?
With the older version, the client cannot touch the hair for four days, let alone wash it. They can't even put it behind their ear (ponytail=death). They also have to live with a foul smelling chemical in their hair until the four days are up.

With the new version that's done only at Shampoo Avenue B, the steps are similar to the old version, except the process is completed by rinsing the solution out before leaving the salon. A quick blow dry (sans brush) for about 5 to 10 minutes and it's done -- smooth, shiny, straight hair. The client can immediately do what they like with their hair -- wash it, pony tail it, etc.

The owner of Shampoo Avenue B Harley DiNardo, has teamed up with Daniel Rosa to form HarleyDaniel Cosmetics. In October 2007 HarleyDaniel Cosmetics will become the sole distributors of this product and will begin selling to other salons here in the United States.

Please feel free to contact Shampoo Avenue B with any questions.

Shampoo Avenue B
42 Avenue B (between 3&4)
NY, NY 10009


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Harley DiNardo

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