The Dashboard Company White Paper Details User-Centric Design for Data Visualization

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User-centric approach to data visualization provides for a solution that is intuitively-guided and cost-effective.

User-Centric Approaches for Designing and Building Dashboards

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The Dashboard Company announced today the availability of a new white paper that focuses on an emerging best practice in the design and deployment of data visualization dashboards.

The Dashboard Company white paper, entitled “User-Centric Approaches for Designing and Building Dashboards,” shows how a user-centric approach to dashboard design ensures a more intuition-guided experience to maximize the level of engagement among the executive constituents and speed enterprise adoption.

The white paper explains how a user-centric approach to data visualization requires an understanding of the user’s needs, and the ability to design around them. The paper also outlines the process of gathering requirements for a data visualization project via a Key Performance Indicator Wheel. A KPI Wheel allows for a free-flowing exchange of ideas and questions with the end-user, while remaining focused on the goal of gathering specific requirements for the dashboard project.

"A user-centric dashboard is designed to support the specific types of business decisions and insights users hope to gain by viewing the dashboard,” said Tom Gonzalez, Chief Software Architect of The Dashboard Company. “The more interactive the dashboard becomes, the more it can engage the user and allow them to immerse themselves in key business metrics and better comprehend what that data means in regards to business performance and profitability."

A download of the White Paper is available online at

About The Dashboard Company
The Dashboard Company ( designs, manages, and hosts interactive and intuitive executive dashboards for Global 2000 companies. The company's on-demand solution enables clients to share, engage, and immerse themselves in business data to comprehend current business performance and develop future strategic initiatives.

Media Contact:
Patrice Tremor
The Dashboard Company
(866) 881-3305 x709
ptremor @


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