What Does It Take to Develop a Leadership Position in the China Market?

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Learn how Analog Devices used strategic technology market development practices to establish itself as a market leader in the Chinese energy-metering solutions market during a live, online interview on September 28, 2007. Chris Halliwell, former managing partner at Regis McKenna and director of the Technology Marketing Center, will interview Analog Devices executive Patrick O'Doherty at 10 a.m. PDT. The online interview include a question and answer segment and requires advance registration.

TMC resources are designed to reinforce concepts presented in the Industrial Relations Center course on strategic marketing of technology products

If you are thinking about bringing your technology to market in China you'll want to attend a free, live online interview with an executive from Analog Devices at 10 a.m. PDT on September 25. Anyone with a computer and Internet connection can participate and submit questions.

Chris Halliwell, director of the California Institute of Technology Industrial Relations Center's new online community, the Technology Marketing Center (TMC), will interview Patrick O'Doherty, a product-line executive with Analog Devices precision signal processing group. O'Doherty will discuss how his team used proven strategic technology market development principles to establish a dominant position in the market for energy-metering solutions among manufacturers in China.

"TMC resources are designed to reinforce concepts presented in the Industrial Relations Center course on strategic marketing of technology products," said Halliwell. "Analog Devices uses key course concepts, such as 'whole product' to deliver a complete solution that addresses specific issues in China, including technical support in a market that is moving from electromechanical technology to full digital implementation."

The discussion with O'Doherty is one in a series called Executive Interviews, which are conducted on the last Tuesday of each month by TMC. The Technology Marketing Center is a rich content destination on the Web, providing interview audio files, discussion forums and case studies to high-tech marketing professionals and their colleagues in sales, engineering and management.

Caltech is one of the most highly regarded institutions of research and education in science and engineering in the world. The Caltech Industrial Relations Center provides educational programs to address the business needs of technology-based companies.

Chris Halliwell is also the instructor for the Caltech Industrial Relations Center's course on strategic marketing of technology products which has served more than 3,000 executive participants worldwide. Halliwell, an independent consultant, helps industrial companies develop cross-functional processes for product and market strategy development.

Analog Devices is headquartered in Norwood, Massachusetts, and has design and manufacturing facilities throughout the world. It provides data conversion and signal-conditioning technology, and serves more than 60,000 customers, representing virtually all types of electronic equipment. For more than 40 years, it has been a manufacturer of high-performance integrated circuits used in analog and digital signal-processing applications.

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