Red Butler Donation - Foundation for AIDS Research

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Red Butler has donated 200 Concierge Memberships to the 16th annual amfAR (The Foundation for AIDS Research) Rocks event, backed by chair Paris Hilton, Michael Ball and Andrea Berholz of Rock & Republic.

On September 24, 2007, amfAR will hold the 16th annual amfAR Rocks at the Puck Building, with amfAR supporter Paris Hilton traveling to New York to chair the event with Michael Ball and Andrea Bernholtz of Rock & Republic. amfAR Rocks is organized by a volunteer committee of artists and professionals dedicated to the fight to end HIV/AIDS. Rock & Republic and Rock the Cure are the event's title sponsors, and ETC Architectural, Mr. and Mrs. Robert Fromer, and Starlite Media are benefactor sponsors. Co-Chairs include Ted Allen, Chris Constable, Harold Dieterle, Thom Filicia, Greg Grunberg, Tim Gunn, Kevin Kearney, Jesse L. Martin, Jack McBrayer, Cynthia Nixon, Orfeh, Anthony Rapp, Elie Saab, and Anna Sheffield.

amfAR Rocks will include a tasting featuring signature dishes from restaurants including Abboccato, Allen & Delancey, Amalia, Aspen, Black Pearl, Blue Fin, Brasserie 8 ½, Butter Restaurant, Cercle Rouge, Chinatown Brasserie, Dos Caminos, The Farm on Adderley, Grandaisy Bakery, Hope, Faith, and Gluttony, The Inn LW12, Japonais, Kobe Club, Kuma Inn, Molyvos, Per Lei, Philip Marie Restaurant, Public House New York, Sapa, Serendipity 3, Tailor, Wild Salmon. DJ Cassidy will provide music. There will also be a silent auction and gift bag offering, filled with luxurious items and gifts that will include Concierge Memberships provided by Red Butler, day Spa certificates and vacation getaways. Money donated and raised from attendees of the event will go to amfAR towards their continual efforts to raise awareness and support Aids research across the globe.

Since 1992, amfAR Rocks has raised over $2.8 million in support of AIDS research programs and raising AIDS awareness among young people.

amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested $260 million in its programs and has awarded grants to more than 2,000 research teams worldwide.

Rock & Republic is synonymous with innovative style, sex appeal and edgy sophistication. In only five years, Rock & Republic has evolved from a prominent fashion company to a dominant player in the premium luxe lifestyle market. With the notion that everyone deserves to dress like a rock star, CEO and Creative Director, Michael Ball continually innovates chic and edgy styles for the sexy, confident consumer. Season after season, Rock & Republic attracts international rave reviews and captures a celebrity fan base like no other brand in the world. In an industry pervaded by ever-changing whims and tastes, one thing is certain; Rock & Republic will continue to be a pioneer in the development of new ideas and breakthroughs in the premium luxe lifestyle market.

Rock the Cure is Rock & Republic's vision for corporate philanthropy. However, it's not your typical corporate charitable division. Just as the dominant brand continuously raises the stakes in the premium luxe lifestyle market, Rock & Republic has launched a philanthropic foundation with meaningful goals and unprecedented fundraising methods that far surpass the fashion and entertainment industry's standard approach to charitable giving. 100% of the profits from each Rock the Cure specialty item created goes directly to a charity. Breaking from industry norms, where "a portion of the proceeds will go to charity," Ball ensures significant contributions by computing profits based on after-cost figures, NOT wholesale. The demand for change is contagious. Make a difference and lead by example. Together we can all Rock the Cure.

For ticket information, please contact Kate Fitzsimons, (212) 806-1612

About Red Butler:
CEO & Founder Daniel Abas, MBA, an entrepreneur and native Angelino, fused his education in international business, with his background in entertainment, technological skills and passion for exploration to form a global and formidable concierge company.

Red Butler Corp.
8306 Wilshire Blvd.
Beverly Hills, CA 90211
888.BUTLER.2
http://www.RedButler.com

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Kerith Henderson
Red Butler Corp
310-582-5882 (+224)
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