New Web Site Helps Health Professionals Follow Medical Marketing Laws

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A medical marketing firm providing healthcare advertising and medical Web site design for a national client base has just unveiled a free resource for medical professionals to check and make sure their advertising complies with laws and regulations in their state.

Though practically every doctor knows they must follow certain legal and ethical guidelines when advertising their services, many are surprised to learn how extensive the laws are that govern how they can advertise on medical Web sites, in print and through television and radio. A new online database (located at http://www.etnainteractive.com/medical-marketing-law) is helping medical professionals across the country to find laws and comply with healthcare advertising regulations enacted in their state.

"There's no other resource like this on the Web," said Ryan Miller, president of Etna Interactive, a healthcare PR and marketing company specializing in Internet marketing. "Our company understands the unique position medical professionals are in when it comes to marketing medical services and products. Many of our clients practice in states such as California, New York and Florida, where the legislatures and medical boards have drafted several pages of healthcare marketing restrictions. In our experience, every doctor can benefit from a refresher on these laws."

The database includes relevant laws and regulations for all 50 states and the District of Columbia. Etna has invited everyone engaged in medical device marketing, medical services advertising, and other healthcare promotion campaigns to view their medical Web site's database.

"In addition to serving our physician clients, Etna also offers medical device marketing, ideas for healthcare businesses and Web services for surgeons, physicians, dentists and other medical professionals," added Mr. Miller. "We're dedicated to improving the quality of healthcare marketing nationwide, and this marketing law database is solid proof of that."

Many states simply require physicians to avoid engaging in false, deceptive or misleading advertising. But a large number of states have special restrictions that practitioners must be aware of. For instance, Illinois, Kentucky, New York state and West Virginia forbid the use of patient testimonials in healthcare PR and marketing. A physician who advertises using testimonials in one of these states could be putting her medical license on the line.

In addition to providing the actual text of the relevant medical marketing laws and regulations and links to where these resources can be found online, Etna's healthcare marketing law database presents brief highlights of each state's laws in plain English. "It's one thing to find the law," said Mr. Miller, "but quite another to actually understand what the law says and what you need to do to comply with it. We've tried to help the medical community understand the relevant issues so that doctors know what constraints they face and patients receive the most honest, up-to-date information possible."

Etna Interactive delivers solutions for the online media needs of a wide variety of medical professionals, including a number of surgeons and medical device manufacturers nationwide. By assisting these professionals with their medical Web site design and other marketing needs, Etna helps its clients connect with interested patients and expand their business. Learn more about Etna Interactive by visiting http://www.etnainteractive.com.

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RYAN MILLER
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