Toyota to Conduct Autumn Traffic Safety Campaign

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Toyota Motor Corporation (TMC) announced today on its media website http://www.toyota-media.com/euen/ that, along with a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the autumn Toyota Traffic Safety Campaign from September 21 to October 31, in response to Japan's autumn Nationwide Traffic Safety Campaign (which runs from September 21 to 30).

Toyota Motor Corporation (TMC) announced today on its media website http://www.toyota-media.com/euen/ that, along with a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the autumn Toyota Traffic Safety Campaign from September 21 to October 31, in response to Japan's autumn Nationwide Traffic Safety Campaign (which runs from September 21 to 30).

This year's autumn campaign's main themes are "traffic safety for the elderly", carried over from the spring campaign, and "the use of rear-seat seatbelts" (which is now obligatory), with the aim of raising drivers' awareness of safe driving practices.To view the archived presentation of this press release please go to http://www.toyota-media.com/euen/.

Specifically, the campaign will involve the distribution of approximately 800,000 copies of an educational leaflet, created in line with the main themes, to customers visiting vehicle dealers and other locations nationwide. At dealer outlets, TMC will also display educational posters produced by the Japan Automobile Manufacturers Association (JAMA) for its own traffic safety campaign.

Details of the autumn Toyota Traffic Safety Campaign published on http://www.toyota-media.com/euen/

1) Distribution of educational leaflets:
    Main points: Using rear-seat belts and protecting elderly pedestrians
    Recipients: Drivers
    Distribution: Via vehicle dealers, parts distributors and rental/lease dealers nationwide
    Number of copies: Approximately 800,000
    Distribution period: September 21 to October 31

2) Display of educational posters produced by JAMA:
Main points: "Use rear-seat seatbelts and do not forget to use child restraint systems." and "Promptly turn on your headlights in the early evening."
    Intended audience: Drivers and passengers
    Display locations: Vehicle dealers, parts distributors, rental/lease dealers and logistics systems and
forklift dealers nationwide (approximately 7,500 locations)
    Display period: September 21 to October 31

From October 16 to 22, posters will be displayed at JR Nagoya Station to broadly highlight the importance of traffic safety.

http://www.toyota-media.com/ is exclusively reserved for media professionals, and contains information on Toyota & Lexus business activities and products, environmental solutions & technology, how to get in touch with us and much more.

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