VMS Announces Latest Release of AdSite 4: Best-of-Breed Competitive Advertising Intelligence Application

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VMS, the worldwide leader in integrated media intelligence solutions, today announced the latest release of its proprietary industry-leading AdSite 4 software platform. In this current release, VMS can now deliver advertisements from more than 17,000 domestic magazines and newspapers directly through its AdSite 4 platform. Adsite 4 provides the industry's deepest and broadest coverage.

VMS, the worldwide leader in integrated media intelligence solutions, today announced the latest release of its proprietary industry-leading AdSite 4 software platform.

In this current release, VMS can now deliver advertisements from more than 17,000 domestic magazines and newspapers directly through its AdSite 4 platform. AdSite 4 provides the industry's deepest and broadest coverage.

Comprehensive occurrence and spending information is attached to each advertisement, along with VMS' detailed metadata, providing users with the most actionable intelligence.

AdSite 4, a customizable, integrated, web-based application, lets users search, filter, track and organize competitive advertising intelligence data from their desktop. AdSite 4 searchable media includes television, print, radio, Internet and outdoor data.

AdSite 4 provides customers with instant access to millions of advertisements in VMS unmatched commercial library -- arguably the world's largest. Introduced to the marketplace in 2006, AdSite 4 is the industry's most widely deployed competitive advertising intelligence platform with thousands of satisfied users servicing advertisers and advertising agencies alike. VMS is the only company in its space to archive print ads dating back to 1890 and broadcast television to 1960.

"This is a critical phase in the ongoing expansion of the AdSite 4 platform," noted Peter Wengryn, CEO of VMS. "Later this year, we will be announcing the incorporation of new targeting and messaging data into AdSite 4, and additional reporting features."

"This exciting announcement reaffirms our leadership position as the coverage, service and technology leader in the integrated competitive advertising monitoring marketplace."

About VMS:
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media -- broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.

Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ -- by far the most of any provider -- through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.

VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit http://www.vmsinfo.com.

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Michael Giovia
VMS
212-329-5651
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