One in Five Young Men Have Pretended to Have Read Classic Literature, According to Emusic Survey

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eMusic launches new audiobooks service in hopes of ending literary "fibbing" and helping the 41% of american adults who say they don't have time to read as many books as they think they should. Thousands of classics and best-sellers available for as little as $9.99 in universally compatible MP3 format.

People love to read - and love to seem well-read - but they simply don't have the time to devote to books

There's nothing that makes a person sound more educated than a well-timed reference to a great work of literature. Perhaps that's why one in five men aged 18-34 (20%) - and one in ten adults overall (12%) - have pretended to have read literary classics to impress someone or because they feel they should have, according to a new eMusic survey conducted by Harris Interactive®.

In addition, the survey found that three out of four U.S. adults (74%) say they haven't read as many classic works of literature as they think they should have, and forty-one percent of people surveyed say they don't have time to read as many books as they think they should. That's especially true of young people. Four in ten (41%) of men 18-34 and 60% of women 18-34 say they don't have time to read.

Luckily, eMusic (http://www.emusic.com) has a solution. Today, the world's largest retailer of independent music and the world's second-largest digital music service after iTunes launched an audiobooks service that allows people to download thousands of great books, ranging from classics to best-sellers, for as little as $9.99 for a one-book-per-month subscription. That's a considerable discount from other digital audiobooks services and from the cost of physical audiobooks, which typically retail for $20 - $40, and are much less convenient, as physical products often include at least four and sometimes as many as 20 CDs.

As with songs downloaded from eMusic, audiobooks are sold in the universally compatible MP3 format, meaning they can be played on thousands of digital devices, including iPods®, computers, mobile phones, clock radios, TiVos®, and many in-dash car stereos. All eMusic audiobooks are available in 64 kbps bit rate, twice the audio quality of competing services.

eMusic's audiobooks service also features the robust editorial features the site is known for. Expert writers for major publications including the Washington Post, Los Angeles Times, Chicago Sun-Times, Philadelphia Inquirer, New York Observer and Slate will help guide people to books they'll love. Other editorial features will include the "eMusic Bookshelf," featuring six books that touch on a specific theme (similar to the eMusic Dozen for music), plus monthly columns on noteworthy new arrivals, interviews with authors and more. The eMusic Book Club will accommodate what's expected to be an enthusiastic eMusic community of literary fans.

"People love to read - and love to seem well-read - but they simply don't have the time to devote to books," said David Pakman, eMusic's President & CEO. "Audiobooks solve that problem by giving people the opportunity to enjoy a book while driving, gardening or going for a walk. With the U.S. Census Bureau finding that the average commute lasts 25 minutes and nearly one in three people in our survey saying they feel sick or nauseous reading in the car, audiobooks are a great way to make to make the trip to work more enjoyable and useful by getting to those books you've always been meaning to read."

With this in mind, the literary experts at eMusic have come up with recommended titles for specific activities to enable even the busiest person to update their literary learning in no time:

For Sunday drives, eMusic recommends catching up on the classics:
Wuthering Heights by Emily Bronte (3 hours, 45 minutes)
The Fall of the House of Usher by Edgar Allen Poe (4 hours, 54 minutes)
Great Expectations by Charles Dickens (18 hours, 42 minutes)

For morning commutes, keep the drive interesting with current fiction:
Never Let Me Go by Kazuo Ishiguro (9 hours, 46 minutes)
On Chesil Beach by Ian McEwan (4 hours, 29 minutes)
Ordinary Heroes by Scott Turow (13 hours 38 mintues)

For family road trips, entertain the kids with fantastic adventures:
Ella Enchanted by Gail Carson Levine (5 hours, 34 minutes)
Peter Pan by J.M. Barrie (5 hours, 29 minutes)
Treasure Island by Robert Louis Stevenson (2 hours, 32 minutes)

So next time you're stuck at a party and wish you had a William Shakespeare or Jane Austen reference handy, simply log on to eMusic. You'll never have to lie to impress a date or the boss again at least not about literature.

Methodology
This survey was conducted online within the United States by Harris Interactive® via its QuickQuerySM online omnibus service on behalf of eMusic between August 16 and 20, 2007, among 2,490 U.S. adults aged 18 years and older. Data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online.

With a probability sample of 2,490, one can say with 95 percent certainty that the results would have a sampling error of ± 3 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

About Harris Interactive®:
Harris Interactive is the 13th-largest and one of the fastest-growing market research firms in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for the Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its North American, European and Asian offices, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at http://www.harrisinteractive.com. To become a member of the Harris Poll Online and be invited to participate in online surveys, register at http://www.harrispollonline.com.

About eMusic:
eMusic (http://www.emusic.com) is a digital entertainment retailer focused on serving customers aged 25+ by offering independent music and audiobooks in a universally compatible format at a great value. It is the world's largest retailer of independent music and the world's second-largest digital music service after iTunes, with more than 2.8 million tracks from 20,000 of the world's leading independent labels and over 1000 titles from top audiobooks publishers. To super-serve its customers, eMusic provides award-winning editorial content, a vibrant online community and unrivaled music discovery tools. eMusic's subscription-based service offers 25 free downloads and one free book at sign-up, giving consumers an inexpensive, low-risk way to explore great new music and books they wouldn't find otherwise. Its universally compatible MP3 files play on any audio device including the iPod®. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

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Zac Rivera
eMusic
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