CallCommand Sponsors Alliance of Ford Motor Minority Dealers 5TH Annual Roundtable; Addresses how to Maximize New Ford Owner Advantage Program

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CallCommand, (http://www.callcommand.com) a leading provider of integrated, automated, and personalized communications for auto dealers, designed to streamline work flow, reduce marketing expense and generate superior customer response, today announced that it is the diamond sponsor for the Alliance of Ford Motor Minority Dealers 5th Annual Roundtable. The meeting, to be held September 19-20 in San Antonio, Texas, will be addressed by veteran sales trainer and CallCommand's Vice President of Training & Development, Ron Fortt. Fortt, a graduate of NADA's Dealer Candidate Academy, with more than 31-years of experience in automotive retail, is well known as a successful dealer and leader in the minority dealer community. The presentation will focus on how to maximize customer relationships.

CallCommand has truly improved our business, generated sales, and is definitely working to successfully retain our existing dealership customers. This is not an opinion. It's based on true, pure results! There's nothing like a friendly reminder to strengthen an upcoming promotion

CallCommand, (http://www.callcommand.com) a leading provider of integrated, automated, and personalized communications for auto dealers, designed to streamline work flow, reduce marketing expense and generate superior customer response, today announced that it is the diamond sponsor for the Alliance of Ford Motor Minority Dealers 5th Annual Roundtable. The meeting, to be held September 19-20 in San Antonio, Texas, will be addressed by veteran sales trainer and CallCommand's Vice President of Training & Development, Ron Fortt. Fortt, a graduate of NADA's Dealer Candidate Academy, with more than 31-years of experience in automotive retail, is well known as a successful dealer and leader in the minority dealer community. The presentation will focus on how to maximize customer relationships.

According to Fortt, his presentation will show dealers how to make the most of the recently launched comprehensive new owner communication and loyalty initiative, Owner Advantage; a series of fully integrated owner communications and relationship-building initiatives. Fortt will address the wealth of opportunity that exists in each dealership's customer database and how to tap into that potential through timely, relevant, professional and consistent communication.

"Television, print media and radio are experiencing a diminishing impact as consumers are increasingly tuning out from this form of advertising and thus its effectiveness continues to suffer. Communicating the right message at the right time via the customer's preferred form of communication (voice, email, text), in a way they can view at their convenience, increases owner loyalty, frequency of purchase and revenue per customer," Fortt commented.

Many successful Ford dealers across the nation use CallCommand, including David Van Engen, Director of Marketing and Business Development with Braeger Ford in Milwaukee, Wisconsin, "CallCommand has truly improved our business, generated sales, and is definitely working to successfully retain our existing dealership customers. This is not an opinion. It's based on true, pure results! There's nothing like a friendly reminder to strengthen an upcoming promotion," commented Van Engen.

CallCommand's OnCommand Solutions set which includes Voice, Mobile, and Email messaging, as well as Advanced Reporting & Analytics, enables auto dealers to deliver the power of voice through a multitude of channels - to the right recipient, at the right time. It is designed to help dealers take the most effective actions to improve closing ratios and accelerate repeat purchase behavior. The recent acquisition of Retention Performance Marketing expands this multi-channel offering to include direct mail, live calling and a variety of other two-way communication streams.

CallCommand delivered over 22,000 unique communications in 2006 to over 20 Million households on behalf of auto dealers. In response, these households generated over $355 Million in gross profit for the dealers within 30 days of receiving the communications.

About CallCommand:
CallCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, CallCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company will deliver over 70 million personalized communications on behalf of over 4000 clients throughout North America.

CallCommand's proven, web-based LifeCycle Management Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, CallCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience.

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