Social Media Expert Giovanni Gallucci of DexterityMedia chosen to Speak at FlashForward2007 in Boston

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Giovanni Gallucci, Social Media Consultant with DexterityMedia will speak at FlashForward2007 in Boston on Wednesday, September 19 and on Friday, September 21, 2007. Gallucci will be discussing "Branding via Social Media for the Interactive Artist and Small Agency" as well as "Flash and Search Engine Optimization" in an effort to dispel the many misconceptions around SEO and Flash.

Flash and Search Engine Optimization

Giovanni Gallucci, Social Media Consultant with DexterityMedia will speak at FlashForward2007 in Boston on Wednesday, September 19 and on Friday, September 21, 2007. Gallucci will be discussing "Branding via Social Media for the Interactive Artist and Small Agency" as well as "Flash and Search Engine Optimization" in an effort to dispel the many misconceptions around SEO and Flash.

Gallucci directs operations; provides strategy for new developments in social media and technology; and functions as top level contact to assist clients, staff, and partners in determining technology and new media requirements and solutions. Giovanni created DexterityMedia's social media website directory, SocialTrackr.com; writes, moblogs, podcasts, and releases random videos regularly on his popular blog, TheAgencyBlog.com; and manages and coordinates the production, distribution and promotion of audio and video podcast programming created by DexterityMedia's clients and MediaSwamp.com..

Branding via Social Media for the Interactive Artist and Small Agency - Wednesday, September 19, 2007 10:45 AM-12:00 PM

Social media is a powerful and cost-effective branding tool for the interactive artist. Unfortunately, most creatives and interactive shops that are interested in creating and/or building their brand online have little or no direction when it comes to effectively using social media sites and social networking for branding. They see bloggers with hundreds of subscribers, massive amounts of authority on Technorati, and some who have even made news headlines in traditional broadcast and print outlets.

In this session, Social Media Evangelist Giovanni Gallucci will discuss best practices from a decade-long career consulting with more experienced bloggers, podcasters, community builders, and social networkers to help the small business and independent interactive artist utilize social networks and social media outlets to establish a brand online and build an audience of potential clients.

Flash and Search Engine Optimization - Friday, September 21, 2007 3:00 PM-4:15 PM

Flash gets an undeserved bad rap for harming search engine visibility. Search Engine Optimization (SEO) practitioners have always been concerned about Flash, and how they can SEO Flash content. The lazy ones have long since given up and continue to spread the common misconception to clients that Flash is simply a show-stopper when it comes to search engine marketing. In this session, Gallucci will prove that myth wrong.

While search engines can't read embedded content in SWF's, this doesn't mean that building Flash sites is SEO suicide. In this session, Gallucci will show attendees how to combine creative programming and design techniques to be able to build SEO-friendly sites with Flash, CSS, and HTML. These sites will be highly interactive websites that can not only be read by search engine bots, but can rank highly, convert well, and ring the register.

About FlashForward2007
FlashForward2007 Boston is a three-day conference held from September 19 through September 21, 2007 at the Marriott Copley Place in Boston filled with sessions led by the world's leading Flash designers and developers. FlashForward also includes an international Flash-related film festival and awards ceremony, an Expo hall with vendors who support all-things Flash, swag, parties, networking events, a private online FlashForward community, access to jobs, talent, and recruiters, and a subscription to the lynda.com Online Training Library™ so you can brush up on your tools before and after the event.

About DexterityMedia
Headquartered in Dallas, Texas, DexterityMedia is a full service interactive marketing agency with specialties in paid search marketing, social media production and promotion, search engine optimization, website design and application development. DexterityMedia's client roster includes Samsung and Gateway, among others. For more information, please visit http://www.dexteritymedia.com.

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