WhatCounts Makes Powerful Enhancements to Ensure Superior Email Deliverability

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Pivotal Veracity's new eReputation Manager is now integrated into the e-Communications Suite platform

WhatCounts, Inc., a leader in comprehensive e-communication programs, today announced enhancements to its longstanding partnership with Pivotal Veracity, the leading email deliverability service provider, augmenting its comprehensive solution for proactive email sender deliverability and reputation management.

"Reputation management should be a leading concern for email marketers. Management and protection of an organization's mailing reputation is an ongoing challenge that involves the analysis of important variables such as complaint rates, unknown user rates, identity stability, and 3rd party assessments of deliverability," said Michelle Eichner, COO and Vice President of Client Services at Pivotal Veracity. "With the growing importance that a sender's reputation plays in deliverability, it is more important than ever to closely manage and take control of your digital reputation the same as you would other aspects of your email program."

The eReputation Manager is the only solution of its kind, giving email marketers a single comprehensive solution for establishing, analyzing and improving their online reputations. Leveraging Pivotal Veracity's extensive experience, WhatCounts offers the new eReputation Manager allowing customers to manage critical aspects of their sender reputation. The program offers a global whitelisting portal enabling direct access to setup and manage whitelisting programs at dozens of domestic and international internet service providers (ISPs). In addition, the program allows marketers to monitor private, paid, and public IP and domain-based blacklist & URL blocklist allowing for quick resolution of listings that may adversely affect deliverability.

The eReputation Manager also allows email marketers to easily sign up for feedback loops at leading ISPs and it provides a centralized console for analyzing spam complaints across dozens of internal and industry key performance indices. With real-time reputation assessments, mailers can perform on-demand audits of infrastructure, identity, and product and service quality.

"We are proud to partner with Pivotal Veracity to provide the latest and most comprehensive deliverability solutions to our customers," said Brian Ratzliff, co-founder and Vice President of Marketing and Business Development. "Providing this enhanced feature set will allow our customers to increase productivity and successfully manage all aspects of reputation utilizing the best in deliverability management along with the best in loyalty marketing software through WhatCounts."

About WhatCounts, Inc.

WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of the Broadcasterâ„¢, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.

Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

About Pivotal Veracity

Founded in 2003, Pivotal Veracity is an independent email deliverability auditing and management company that provides legitimate mailers with a comprehensive range of solutions and services for safeguarding and optimizing the deliverability, credibility, reputation and rendering of their critical email communications. The leading choice for global enterprises, Pivotal Veracity's customers include the world's most discriminating brands such as American Express, Borders, Consumer Reports, Cisco, Dow Jones, Forbes, IBM, Nestle, Netflix, SAP, and Ulta.

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